Ensure your CV format is structured to best highlight your unique experience and life situation.

Sales CV Template (Text Format)


Results-driven Sales Representative with 6+ years of experience exceeding sales quotes and employer expectations across diverse industries. Skilled at conveying products and service benefits as well as generating customer interest. Confident communicator adept at training and educating new personnel. Seeking a position at [Company Name] to develop relationships, negotiate profitable deals, generate revenue, and close sales.


Egger UK Limited, Leeds, UK
Senior Sales Representative, Dec 2021–Present

  • Lead a team of 5 junior sales representatives responsible for European Sales division
  • Identify potential customers and inform product functions and benefits via email, cold calling, and online and in-person meetings
  • Exceeded revenue goals by up to 188% for 2 consecutive years
  • Gained 60+ accounts in less than 2 years and developed a consistent reorders portfolio
  • Earned the spot of top sales performer within 6 months

Bionic Group, Hereford, UK
Sales Associate, May 2019–Nov 2021

  • Identified and solidified new business opportunities that generated £8M+ in sales yearly
  • Rose to the top 5% of the company within a short period by leveraging creative and persuasive strategies to convert inbound calls into profitable transactions
  • Designed and implemented a strategic business plan which promoted a 5% decline in overall dead weight inventory and expanded the company’s customer base
  • Managed and trained a team of 15–20 sales representatives and monitored the team’s performance, motivating them to meet and exceed goals and targets

Hell Beverages, Walsall, UK
Sales Assistant, April 2017–April 2019

  • Boosted sales by 10% with existing client relations and prospective businesses while increasing profit margins for the company
  • Increased market share from 32% to 50% in 2017 by attending industry trade shows to identify potential sales leads and expand customer base
  • Worked closely with the marketing department to drive brand presence and increase sales by creating suitable marketing materials


University of Leeds (2012–2016)
BA (Hons) Business Management, Upper second-class honours (2:1)

  • Relevant Modules: Management Research and Analysis, Managing in the Digital Workplace, Operations and Supply Chain Management, Leadership in Organisations, Strategic Management

King Edward VII – Upper School, Sheffield (2005-2012)

  • A-levels: Maths (A), French (A), English Literature (A)
  • GCSEs: 10 A-C including Maths, English, Combined Science, and Geography


  • Expert customer service
  • Point of sale software (TokenWorks Magnetic Card Reader) and Salesforce
  • Persuasive selling approach
  • Sales management
  • Tactical negotiation
  • Effective communication
  • Revenue generation


  • Sailing
  • Coding
  • Picnics with friends

How to write a sales CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

You’re confident, persuasive, and goal-oriented — a natural at turning opportunities into transactions. But whether you’re a recent graduate, a rising sales associate, or a seasoned sales executive, you need a professional sales CV to showcase your revenue-generating abilities to employers.

To help you create a winning sales CV that gets you the job you want, we’ve outlined three essential tips to emphasise your expertise, showcase your skills, and fine-tune your application for specific employers.

1. Tailor your sales CV to the job post

When hiring for a sales position, employers don’t just want anyone with data-entry skills and a good telephone manner.

Employers want sales representatives with the product knowledge and industry expertise to draw in potential customers and drive revenue growth.

So if your sales CV shows that you understand the employer’s specific industry, needs, and products or services, they will want to hire you.

Begin by reviewing each job ad carefully to see what skills and experience the employer is looking for.

Maybe they’re looking for a certain number of years of experience, customer service skills, or a specific set of personal traits.

Regardless, tailoring your CV to the employer’s needs is the quickest way to grab their attention.

A job ad for a sales representative position with some of the employer's specific needs highlighted in yellow.
Tailor your sales CV by checking the job ad for specific requirements.

Once you understand what the employer is looking for in an ideal hire, use descriptive examples in your CV’s personal statement and work experience section to catch their attention.

Also, mention any responsibilities you held in your former workplace or university that are relevant to the advertised sales job.

For instance, listing your position as the chairperson of your school’s business club demonstrates your management and teamwork skills.

Or maybe you built the Customer Relationship Management (CRM) system for your former employer or improved the operational systems.

Explain how you achieved your goals while keeping the job description in mind.

Even internships and volunteer work can impact your sales CV if you draw out similarities with the role you’re applying for. Target every position you list on your CV toward the specific sales role you want, and show your target employer you’re the right person for the job.

2. Highlight your sales skills

No two sales agents go about closing a deal in exactly the same way — and the best agents don’t close a deal the same way twice.

Your skills in this industry set you apart from the competition, and the recruiter will be looking for the right combination of skills for your CV that set you apart as a great sales candidate.

Whether related to your marketing knowledge or specific understanding of the employer’s niche, the hard skills you present on your sales CV will make you look like a promising salesperson — the kind of candidate the employer is eager to add to their team.

Increase your chances of getting to the interview stage by highlighting some of these technical skills on your sales CV:


  • Marketing
  • Sales psychology
  • Detailed subject-matter expertise
  • Use of point-of-sale (POS) software programs
  • Determining price schedules
  • Reviewing operational records
  • Data entry
  • Supervision of employees
  • Training and evaluation
  • Driving licence


Soft skills are personal attributes that help you relate to others and put your technical skills into practice. You shouldn’t list soft skills in your skills section. Instead, mention soft skills in your descriptions of your past job responsibilities, like this:

  • Conducted persuasive sales pitches, adapting communication style to diverse audiences, and successfully closing high-value contracts with major clients in various industries

Here are more soft skills to emphasise in your work experience section:



3. Include sales-related keywords in your CV

Employers often don’t have time to go through each applicant’s CV by hand, so many use applicant tracking systems (ATS) to filter out applicants that don’t fit their needs. Even if your sales CV is beautifully put together, it won’t get read by your future employer if it doesn’t pass the ATS.

ATSs look for specific keywords related to the role you’re applying for. Keywords are CV words and phrases that relate to your experience, skills, and education.

But in the same way that you don’t gain customers by overwhelming them with selling point after selling point, thoughtlessly stuffing keywords into your CV can be off-putting to employers.

So for a CV that’s both professional and ATS-friendly, ensure the keywords you use feel natural and flow well throughout your sales CV.

Here are the best keywords to include in your sales agent CV:


  • sales management
  • marketing strategy
  • sales representative
  • customer service
  • sales manager
  • business development
  • business-to-business (B2B)
  • business-to-customer (B2C)
  • leadership
  • event coordination
  • customer relationship management (CRM)
  • prospecting


As well as including sales-related keywords in your CV, ensure you mention specific keywords related to the company you want to work with.

For instance, if the job post seeks a communicator and results-oriented person, place these keywords in your CV. If the job is specifically related to cold calls or referrals, include those terms in your CV.

And if you need help organising your job-specific keywords into professional CV content that flows naturally and persuasively, consider using a CV maker that generates pre-written bullet points that you can adapt to target the specific job you want.

Seb Morgan headshot
Written by

Seb Morgan

Seb Morgan is a Career Counsellor for CV Genius, where he helps job seekers and professionals get more out of their careers. With over 7 years of experience in business and lifestyle journalism, he's written for a stack of careers-focused publications, including Oxbridge Home Learning, Study International, theHRDirector, and Employee Benefit News, and his expertise includes skill development, interview preparation, and CV and cover letter writing. West Midlands born and raised, Seb has since lived, worked, and studied in 4 countries across 2 continents. He speaks 4 languages and has survived job interviews in 3 of them. He currently also freelances as a travel and culture writer. Reach him at [sebastian] @ [cvgenius.com] or via LinkedIn.