Ensure your CV layout is structured to best highlight your unique experience and life situation.

Sales Executive CV Template (Text Format)


Results-driven sales executive with 8 years of experience in sales strategies, customer relations, and product promotion. Track record of securing new clients and mentoring high-performing teams. Possess strong interpersonal skills and am eager to use my background in customer advocacy to boost sales and support the long-term expansion of [Company Name].


The Access Group, Loughborough
Sales Executive | Jan 2020–Present

  • Oversee numerous sales-based operations, including bid development, contract negotiations, and strategic partnerships with key decision-makers and senior executives
  • Represent the business at 47 trade events to boost exposure and acquire market share
  • Attend monthly meetings to discuss new strategies and upcoming revenue estimates based on client orders
  • Prepare and execute weekly sales plans ahead of meetings with government organisations and retail-buying groups to secure new business opportunities and develop leads
  • Maintained margins of 45% by collecting market and customer data to promote the business to external clients
  • Increased customer conversion rates by 20% by successfully employing new upselling and cross-selling strategies to offer special deals, which in turn exceeded quarterly company goals by 17%

Smith & Sterling LTD, Bradford
Sales Support Specialist | Sep 2016–Dec 2019

  • Helped the company surpass £3.5M in annual sales by implementing a new online ordering and reservation system that facilitated order processing and fulfilment times
  • Maintained knowledge of current payment policies and exchange practices, administered all point-of-sale opening and closing procedures, and processed cash and credit transactions
  • Informed customers about deals and promotions by offering discounts and providing additional benefits to those who extended their online subscription
  • Resolved 15+ customer complaints over the phone every week by relaying specific issues to the proper senior representative and checking back with clients to ensure everything was dealt with appropriately

Relish Sales, Leeds
Sales Assistant | Jul 2014–Aug 2016

  • Greeted customers as they entered the store, assisted them with locating items, and suggested different product options that would meet and exceed their shopping needs
  • Increased customer retention rates by 15% by addressing complaints promptly, answering questions about store policies, and educating clients about the benefits of online ordering
  • Achieved 98% positive feedback for 2 consecutive years by developing and executing promotional sales and marketing plans while resolving customer service issues both in person and over the phone
  • Restocked merchandise displays and rearranged items on shelves, ensuring the sales floor was visually appealing to highlight new styles, attract customers, and enhance sales


Leeds Beckett University, Leeds | 2011–2014
BA (Hons) Business Management — Upper Second-Class Honours (2:1)

  • Relevant Modules: Business Accounting, Economics, Marketing Principles, Human Resource Management

Leeds West Academy, Leeds | 2008–2011

  • A-Levels: Business Studies (A), Economics (A), English (B)
  • GCSEs: 10 A*–C, including English, Maths, and ICT



  • MS Office Suite (Word, Excel, PowerPoint)
  • Salesforce


  • Sales operations
  • Product promotion
  • Marketing
  • Negotiation
  • Customer service
  • Team leadership
  • Critical thinking
  • Problem solving


  • Outdoor sports
  • Computing
  • Attending community events

Skills to list on your sales executive CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

Sales executives are responsible for selling a company’s products, either directly to consumers (B2C) or other businesses (B2B). This involves working with customers to understand their needs and proposing solutions that meet them.

To land a job as a sales executive, you need to make a CV that shows your relevant hard skills (abilities that you learn through training, like product knowledge) and soft skills (aspects of your personality that make you a good salesperson, like communication skills).

Some more hard and soft skills to emphasise on your sales executive CV include:

  • customer service skills
  • positive attitude
  • self-motivation
  • independence
  • negotiation skills
  • cultural awareness
  • critical thinking skills
  • problem-solving skills
  • interpersonal skills
  • organisational skills
  • time management skills
  • persuasiveness
  • market research skills

Aaron Case
Written by

Aaron Case

Aaron Case is a CPRW & Senior CV Expert at CV Genius with 8+ years of experience in writing and career resource spaces. Job seekers around the world and in various stages of their vocational journeys have landed fulfilling work thanks to his thoughtful career advice, which has also been showcased in publications like Forbes, MSN, CareerAddict, Ladders, Best Colleges, Ivy Exec, Capitalism.com, and vidIQ. Aaron has a BS in English & Communications from Liberty University bolstered by a professional credential from UC Berkeley. He’s collected practical experience while following various career paths, and he enjoys sharing the resulting insights with everyone. You can contact him through his LinkedIn profile or on Twitter. Please note, we don’t accept guest posts, and all such requests will be ignored.