Ensure your CV format is structured to best highlight your unique experience and life situation.

Sales Manager CV Template (Text Format)


Dedicated Sales Manager with 9+ years of experience implementing strategies and exceeding sales goals in competitive environments. Lauded for my ability to recruit, supervise, and motivate sales staff. Fluent and articulate communicator with a talent for creating co-operative and trusting relationships with clients and colleagues. Obtained a Master’s Degree in Business Administration in 2014. Seeking a sales management position with opportunities to oversee sales policies, objectives, and initiatives.


Bangor University (2011–2013)
Master’s Degree in Business Administration

  • Relevant Modules: Management Research and Analysis, Loyalty and Customer Service, Brand Management

Durham University (2006–2010)
BA  (Hons) Marketing and Management

  • Relevant Modules: Marketing Strategy, Organisational Behaviour, Human Resource Management, International Business Communications


Baxi Heating, Southampton | December 2017–Present
Sales Manager

  • Achieved and exceeded sales budgets set by the business, creating a 10% annual increase in sales
  • Implemented a set of KPIs that led to increased productivity from regional sales teams
  • Consistently met customer retention targets by training sales staff in communication and relationship building
  • Manage merchandise displays and highlight new inventory, resulting in meeting 105% of sales targets for 3 consecutive months
  • Collaborated effectively with merchants and wholesalers to deliver excellent customer experiences
  • Effectively maintained the company’s CRM system (Salesforce)
  • Received consecutive ‘Employee of the Year’ awards in 2017 and 2018

BMS Performance Ltd., Bristol | May 2015–November 2017
Regional Sales Supervisor

  • Worked closely with architects, contractors, and specifiers to sell bespoke aluminium cladding
  • Managed and trained a team of 8 sales professionals, imparting technical knowledge and strategic advice
  • Maintained open and efficient networks of communication between various stakeholders in construction projects
  • Oversaw the best performing regional sales team in the UK for 2016
  • Ensured that an exceptional standard of consumer satisfaction was maintained by creating a detailed quarterly customer survey
  • Maintained a consistent ‘A’ rating in customer experience satisfaction surveys

Glasdon UK Ltd, Scotland & North England | March 2013–April 2015
Regional Sales Representative

  • Created and maintained productive and trusting relationships with Local Authorities, road maintenance departments, and contractors to sell a wide range of highway safety products and develop bespoke products
  • Identified and followed up on sales leads earning company’s highest conversion rate
  • Created and delivered effective multimedia presentations for a wide variety of products and customised them for different audiences


  • Self-motivated, driven, and determined to meet and exceed goals
  • Outstanding verbal and written communication skills
  • Skilled working with CRM systems
  • Strong skills in data analysis


  • Keen squash and tennis player
  • Bird watcher who has published an article in British Birds 
  • Pasta chef
  • Member of the Stonegate Singers choir

12+ skills to list on your sales manager CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

A sales manager is a professional who oversees the day-to-day operations of a sales team. Typically, sales managers have a background in sales or marketing, and they must be able to manage and motivate a team of employees.

Generally, a sales manager’s responsibilities include directing and coordinating the efforts of sales representatives, coaching and training existing employees, and meeting with clients to discuss potential business opportunities.

Additionally, they develop pricing and promotional strategies, and work to improve customer service.

When it comes to listing skills on your CV for a sales manager role, you should have several hard skills (technical abilities proving you can do the job well).

Hard skills for sales managers to highlight when you make a CV include:

  • developing and implementing sales strategies
  • analysing data to identify opportunities and optimise results
  • conducing market research
  • creating pricing and promotional strategies
  • negotiating with clients

And to achieve these goals, a sales manager must also have excellent soft skills (abilities showing how you relate to colleagues and clients).

For example, a sales manager must have excellent communication skills to relay information to their team, as well as understand and respond to customer inquiries.

Additionally, a good sales manager be able to think fast and come up with effective strategies for closing sales.

Here are more soft skills for your sales manager CV:

Explaining how your soft skills are connected to the sales manager job you want takes a lot of words. You’ll have more space to do so when you make a cover letter to submit with your sales manager CV.

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Written by

Eva Chan

Eva Chan is a Certified Professional Resume Writer (CPRW) and Senior PR Writer at CV Genius. Born and raised in Vancouver, British Columbia, Eva has 2+ years of experience inspiring and guiding a range of professionals.   Eva graduated from the University of British Columbia with a bachelor’s degree in English.   Eva's insights and career advice have earned recognition from leading platforms including ClearCompany, Dr. Bill, Total Jobs.   For any media-related queries or for a future quote, you can reach her at [eva] @ [cvgenius.com] or connect with her via LinkedIn. Please note that we don’t accept any guest posts.