Table of Contents

Sales Manager CV Template (Text Format)

PERSONAL STATEMENT

Dedicated Sales Manager with 9+ years of experience implementing strategies and exceeding sales goals in competitive environments. Lauded for my ability to recruit and supervise sales staff. Fluent and articulate communicator with a talent for creating co-operative and trusting relationships with clients and colleagues. Obtained an MBA in 20XX. Seeking a sales management position with opportunities to oversee sales policies, objectives, and initiatives.

WORK EXPERIENCE

Baxi Heating, York
Sales Manager, Jun 20XX – Present

  • Achieved and exceeded sales budgets set by the business, creating a 10% year-over-year increase in sales
  • Implemented a set of KPIs that led to increased productivity from regional sales teams
  • Consistently met customer retention targets by training sales staff in communication and relationship building
  • Manage merchandise displays and highlight new inventory, resulting in meeting 105% of sales targets for 3 consecutive months

BMS Performance Ltd., Leeds
Regional Sales Supervisor, Jul 20XX – Jun 20XX

  • Worked closely with architects, contractors, and specifiers to sell bespoke aluminium cladding
  • Managed and trained a team of 8 sales professionals, imparting technical knowledge and strategic advice
  • Maintained open and efficient networks of communication between various stakeholders in construction projects

EDUCATION

Bangor University, Bangor
Master’s Degree in Business Administration, Sep 20XX – Oct 20XX

ADDITIONAL SKILLS

  • Self-motivated, driven, and determined to meet and exceed goals
  • Outstanding verbal and written communication skills
  • Skilled working with CRM systems
  • Strong skills in data analysis

How to write a sales manager CV that wins you a job

Go beyond the usual CV writing advice with these tips to ensure your sales manager CV stands out to employers.

1. Highlight leadership experience leading sales teams to success

Hiring managers want to see more than individual sales achievements; they want to hire somebody who can inspire and lead a team to exceed sales targets.

Provide examples of your leadership experience in your work history section to show that you can motivate your team, drive performance, and deliver results across the entire sales department.

Example bullet point

  • Led a team of 12 sales representatives to achieve 130% of quarterly sales target in Q2 20XX by implementing new performance incentives

2. Emphasise strategic planning and forecasting skills that impacted growth

Good sales managers know that to perform, they need to plan effectively.

Clearly list your planning skills on your CV, like your ability to forecast revenue accurately, design strategies aligned with company goals, and make informed decisions. This will show hiring managers that they can count on you to help their company grow.

Example key skills section

  • Strategic sales planning
  • Revenue forecasting
  • Market analysis
  • Budget management

3. Include qualifications that add credibility to your education section

Although there are no mandatory licences for sales managers, qualifications from respected organisations like the Institute of Sales Management (ISM) or the Chartered Institute of Marketing (CIM) can boost your professional credibility and help your CV stand out from others.

Add them to your education section like this to assure recruiting managers that you have the know-how and experience for the role:

Example education section

Level 5 Diploma in Sales and Account Management, Institute of Sales Management (ISM), Completed 20XX

A-Levels: Business Studies (A*), Maths (A), German (B), New College Pontefract Sixth Form College, Pontefract, West Yorkshire

GCSEs: 11 Grades 9–4, including Maths (9), English Language (8), and ICT (8), The King’s School, Pontefract, West Yorkshire

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Samuel Johns
Written by

Samuel Johns

Samuel Johns is a Certified Professional Resume Writer (CPRW) and Senior Editor on the CV Genius team, with 7+ years of experience in the careers space. He has helped countless job hunters craft high-quality CVs and cover letters, exceed expectations at interviews, and obtain their dream jobs. Born and raised in County Durham in the beautiful North East, he graduated with a BA (Hons) in French Language and Literature from the University of Bristol in 2013 and has worked in Newcastle-upon-Tyne, London, Paris, and Taipei as a French–English translator. He’s determined to use his native English and fluent French skills to help UK and French candidates get the jobs they deserve. In addition to the British and French versions of CV Genius, Samuel’s job-hunt advice has been published on numerous websites, including Careers.org, the University of Warwick, the Enterprisers Project, and HR.com. If you’d like to collaborate, please reach out to Samuel through LinkedIn. Please note, we don’t accept guest posts and won’t reply to such requests.