Ensure your CV format is structured to best highlight your unique experience and life situation.

Sales Manager CV Template (Text Format)

PERSONAL STATEMENT

Dedicated Sales Manager with 9+ years of experience implementing strategies and exceeding sales goals in competitive environments. Lauded for my ability to recruit, supervise, and motivate sales staff. Fluent and articulate communicator with a talent for creating co-operative and trusting relationships with clients and colleagues. Obtained a Master’s Degree in Business Administration in 2014. Seeking a sales management position with opportunities to oversee sales policies, objectives, and initiatives.

EDUCATION

Bangor University (2011–2013)
Master’s Degree in Business Administration

  • Relevant Modules: Management Research and Analysis, Loyalty and Customer Service, Brand Management

Durham University (2006–2010)
BA  (Hons) Marketing and Management

  • Relevant Modules: Marketing Strategy, Organisational Behaviour, Human Resource Management, International Business Communications

WORK EXPERIENCE

Baxi Heating, Southampton | December 2017–Present
Sales Manager

  • Achieved and exceeded sales budgets set by the business, creating a 10% annual increase in sales
  • Implemented a set of KPIs that led to increased productivity from regional sales teams
  • Consistently met customer retention targets by training sales staff in communication and relationship building
  • Manage merchandise displays and highlight new inventory, resulting in meeting 105% of sales targets for 3 consecutive months
  • Collaborated effectively with merchants and wholesalers to deliver excellent customer experiences
  • Effectively maintained the company’s CRM system (Salesforce)
  • Received consecutive ‘Employee of the Year’ awards in 2017 and 2018

BMS Performance Ltd., Bristol | May 2015–November 2017
Regional Sales Supervisor

  • Worked closely with architects, contractors, and specifiers to sell bespoke aluminium cladding
  • Managed and trained a team of 8 sales professionals, imparting technical knowledge and strategic advice
  • Maintained open and efficient networks of communication between various stakeholders in construction projects
  • Oversaw the best performing regional sales team in the UK for 2016
  • Ensured that an exceptional standard of consumer satisfaction was maintained by creating a detailed quarterly customer survey
  • Maintained a consistent ‘A’ rating in customer experience satisfaction surveys

Glasdon UK Ltd, Scotland & North England | March 2013–April 2015
Regional Sales Representative

  • Created and maintained productive and trusting relationships with Local Authorities, road maintenance departments, and contractors to sell a wide range of highway safety products and develop bespoke products
  • Identified and followed up on sales leads earning company’s highest conversion rate
  • Created and delivered effective multimedia presentations for a wide variety of products and customised them for different audiences

KEY SKILLS

  • Self-motivated, driven, and determined to meet and exceed goals
  • Outstanding verbal and written communication skills
  • Skilled working with CRM systems
  • Strong skills in data analysis

HOBBIES & INTERESTS

  • Keen squash and tennis player
  • Bird watcher who has published an article in British Birds 
  • Pasta chef
  • Member of the Stonegate Singers choir

12+ skills to list on your sales manager CV

Responsible for overseeing the day-to-day operations of sales teams, sales managers need a strong background in sales or marketing as well as critical thinking and leadership experience.

So when it comes to writing your CV,  it’s important to convey these qualities clearly. Listing the right skills on your CV is an important part of that effort.

Important hard skills for sales managers include:

  • developing and implementing sales strategies
  • analysing data to identify opportunities and optimise results
  • conducting market research
  • creating pricing and promotional strategies
  • negotiating with clients

Employers will also want to know about your soft skills (e.g., verbal communication and time management).

Here are more soft skills for your sales manager CV:

Explaining how your soft skills are connected to the sales manager job you want takes a lot of words. You’ll have more space to do so when you make a cover letter to submit with your sales manager CV.

Sales manager job outlook in 2025 — things to know

According to the Office for National Statistics (ONS), sales managers in the UK earn an average annual salary of £56,236.

You can find information about the gender pay gap for sales managers on the ONS’ website.

Data source: The Office for National Statistics, an agency of His Majesty’s Government. The information contains public sector information licensed under the Open Government Licence v3.0 and reflects the ONS’s most recent salary (1/11/2023), gender pay gap (4/2023), and skills shortage data (6/2022).

A good example of a CV.
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Nathan Soto
Written by

Nathan Soto

A CV expert & career counsellor, Nathan Soto helps job seekers with practical career advice, especially those following nontraditional career paths. Nathan graduated with a double-honours BA in French and Music, specialising in percussion. As well as providing career and CV-writing advice, he freelances as a Mandarin–English translator and English language coach. In his free time, he enjoys playing marimba and learning new languages.