PROFESSIONAL EXPERIENCE
Data-driven and innovative Ecommerce Specialist with 6+ years of experience in content analysis, digital marketing management, and PPC strategy. Adept at using proven SEO strategies to optimise product pages for improved search engine rankings. Possess a bachelor’s degree in Retail Marketing. Excellent communicator with the ability to build solid and meaningful relationships with colleagues and clients. Seeking to use the best social media marketing techniques to increase brand awareness and visibility at [Company Name].
WORK EXPERIENCE
Marks & Spencer, London
Ecommerce Manager, April 2020 – Present
- Oversaw the creation and launch of a premium mobile-responsive, resulting in a 78% increase in customer satisfaction with our brand
- Manage the website, including product listings and descriptions, images, promotions, and shipping and payment information
- Evaluate online retail performance, create website content, and produce promotional email campaigns
- Research keywords for use in product descriptions, resulting in a 20% increase in brand visibility
- Liaise with colleagues and stakeholders to develop new products and promotions
Farfetch, London
Ecommerce Specialist, December 2018 – March 2020
- Executed a paid search marketing campaign that produced an 8x ROI
- Improved checkout page design, leading to a 35% reduction in shopping cart abandonment
- Compiled product information list for vendors, including images, product descriptions, and pricing
- Analysed customer reviews and feedback on products to identify potential areas of improvement
- Conducted 80+ online merchandising campaigns to boost the business’ organic social media presence
Argos the Moor, Sheffield
Digital Marketing Intern, May 2016 – November 2018
- Created and implemented an SEO strategy that helped enhance rankings on search engines and increased profit by 15%
- Reported on daily, weekly, and annual trading to ensure attainment of sales and contribution targets
- Developed an email marketing campaign that increased click-through-rate by 10% and subscriber retention by 7%
- Analysed data and derived insights to better understand sales patterns and customer behaviour
- Managed the growth of the business’ Twitter page from 800 to 2000+ followers in 3 weeks
EDUCATION
University of Birmingham (2013-2016)
BA (Hons) Retail Marketing, upper second-class honours (2:1)
Relevant Modules: Strategic Brand Management, Marketing Strategy and Planning, Digital Marketing, Sustainability & Social Marketing, Consumer Behaviour and Digital Insights
Dissertation Topic: The Effect of Fluctuating Prices on the Sales of Retail Stores in the UK
Hall Green Secondary School, Birmingham (2006-2013)
A-levels: Maths (B), Business Studies (B), French (A)
GCSEs: 10 A-C including Maths, English, Economics, and Accounting
KEY SKILLS
- Fluent in English and French
- Email marketing
- Marketing automation
- SEO and PPC strategy
- Web analytics
- Social media marketing
HOBBIES & INTERESTS
- Enjoy surfing videos and images on social media
- Enjoy socialising with friends
- Amateur guitar player