Ensure your CV format is structured to best highlight your unique experience and life situation.

Marketing CV template (text format)

PERSONAL STATEMENT

Accomplished Digital Marketing Specialist with 3+ years of experience creating compelling written and visual content. Written 100+ SEO-ready blog articles that accounted for 69% of our website’s traffic. Can write for diverse audiences with my BA in English with Creative Writing and experience matching tone and content requirements for 8 clients. Looking to bring established writing and SEO talents to your company as Digital Marketing Editor.

WORK EXPERIENCE

Nissan, Sunderland
Digital Marketing Specialist (January 2022–present)

  • Produce ~7+ fully researched website articles on new and existing Nissan products per month
  • Utilise 10+ SEO tools to discover where consumer interest lies
  • Increased CTR on pages I wrote or optimised by 7% on average, helping solidify company’s 17% profit increase despite challenges posed by Brexit
  • Collaborate with diverse, knowledgeable team of 47 through group tasks, weekly team meetings, and daily updates
  • Spearheaded A/B testing programme for website landing pages, resulting in a 15% increase in page impressions
  • Kept up to date with latest SEO developments, presenting results to team in 9 meetings

TopStrategy Digital Marketing Agency, Newcastle-upon-Tyne
Digital Marketing Assistant (August 2020–January 2022)

  • Provided Google-optimised content for agency serving 7 major clients
  • Devised strategy that led to 90-sec increase in average time customers spent on clients’ websites
  • Worked on outreach campaign for a major client that led to 47 new backlinks within 1 year and fuelled 37% website growth
  • Propelled clients’ websites on an upward trajectory by implementing guidance from 10+ reliable SEO sources, including Search Engine Journal, Ahrefs, and SEO Book

Waitrose, Exonbury
Customer Assistant (October 2018–June 2020)

  • Checked out upwards of 200 customers daily, ensuring they each had a seamless, pleasant experience
  • Helped train 7 new customer assistants
  • Balanced till at the end of the day, maintaining 100% accuracy
  • Provided support to 50+ customers each day, helping them find products and answering queries about items

EDUCATION

University of Wessex, Exonbury (2017–2020)

BA (Hons) English with Creative Writing (upper second-class honours; 2.1)

Relevant Modules: Guillotines, Ghosts, and Laughing Gas: Literature in the 1790s; Writing Muslims; Chaucer: Telling Mediaeval Tales; Satire, Scandal, and Society; Black and Asian Writing in Britain
Dissertation Topic: The Great Vowel Shift and Its Appearance in Early English Literature

Outer Wessex Secondary School & Sixth Form, Toneborough (2010–2017)

A-Levels: English Literature (A), English Language (A), Philosophy & Ethics (B)
GCSEs: 11 Grades 9–4 including Maths, English, and ICT

KEY SKILLS

  • Content creation, search engine optimisation, outreach campaign planning
  • WordPress, Ahrefs, SEMrush, Google Analytics & Google Search Console
  • Communication skills, people skills, organisational skills
  • Google Docs, Microsoft Work, Google Sheets, Microsoft Excel

How to write a marketing CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

An effective marketing CV helps you stand out from other candidates and convince employers you’ll help sell their product or services. Here are 4 tips to help you write your CV to teach you how to make a successful CV for a marketing job.

1. List your marketing skills

A marketer helps their company attract more clients and boost profits, so display some of the key skills necessary to achieve these goals on your marketing CV.

Marketing-related hard skills are perhaps the most useful to employers because they’re specific to the job you’re applying for. These skills are technical and relate to the tools you use to advertise your product or service. Whether you write copy for adverts or create blog content, marketing hard skills are primarily software related.

Here are some of the most common hard skills for marketing professionals:

Include only tools you know how to use — it’ll be immediately obvious if you can’t use a tool if you’re hired, and you may be let go for lying on your CV.

Soft skills, by contrast, relate to how you interact with people and manage your workload.

Soft skills are related to your personality and are honed naturally through your lifetime or by you taking the time to practise them.

Here are some of the best soft skills to show employers you’ll work well in a team:

  • Written and verbal communication skills
  • Organisational skills — for managing your workload
  • Management skills — if you supervise junior marketing assistants
  • People skills — for interacting with your colleagues
  • Creativity — for coming up with new ideas
  • Innovativeness
  • Calm under pressure — if you think the job you’re applying for has many deadlines

List all of your marketing skills on your CV in your skills summary section, and then provide examples of when you applied them in your work history.

If you’re getting started in the marketing industry or want to hone your skills, consider using some of these resources to get up to speed with the latest industry trends:

If you learn something relevant to the position, you could bring it up as you write your marketing cover letter or during the job interview.

Unsure about what to write in your marketing cover letter? Use a cover letter builder that writes your content for you with the help of AI and HR experts.

2. Write a compelling marketing personal statement

Many candidates for marketing roles don’t write a compelling personal statement on their CV, but this mistake could cost them a job.

A good personal statement summarises your key marketing skills, experience, and qualifications. Your statement takes up the top quarter or third of your CV so it immediately catches employers’ attention, and — if they like what they see — they’ll read the rest of your CV.

Here’s a CV personal statement example for a marketing role:

Accomplished Marketing Specialist with 6+ years of experience creating compelling written and visual content. Designed 47 adverts featured in national campaigns for major national brands including Halifax, Wetherspoons, and London Heathrow Airport. Can market to diverse audiences with my BA in English with Creative Writing and experience matching tone and content requirements. Looking to bring established writing and marketing talents to your company as Senior Marketer.

As you can see, the applicant includes hard numbers in their personal statement. Numbers provide context for employers — by seeing what you’ve achieved at previous companies, employers can see the kind of achievements you can attain for their marketing firm.

3. Include your educational achievement and relevant certifications

Most marketing roles require a university degree, so include your degree title and the classification you were awarded.

Most employers seek candidates who gained at least a 2:1. If you got a 2:2 or a 3rd, it’s okay to leave your classification off your CV and sell yourself in your other sections.

You also need to include your A-Levels and grades, particularly relevant ones like Creative Writing, English Literature, or English Language that show you have good writing skills — vital in marketing.

If you have a university degree or A-Levels, you don’t need to provide all of your GCSEs. Employers just want to know you gained a Grade C (Grade 4 since 2017) or above in English, Maths, and ICT so they can see you have the basic literacy, numeracy, and computer skills all employers demand.

If your university course included marketing-relevant modules, list them on your CV too.

Here’s what a good education section looks like on a CV for a marketing job:

UNIVERSITY OF BRISTOL (2017–2020)

BSc (Hons) Marketing (upper second-class honours; 2.1)

Relevant modules: Consumption and Consumer Behaviour, Digital Marketing, The Digital Economy, Data Analytics and Artificial Intelligence for Business, Brands and Cultural Strategy

A-Levels: English (A*), Politics and Government (A), ICT (B)

GCSEs: 11 Grades 9–4, including English, Maths, and ICT

If you went to a reputable university, like one of the Russell Group, put its name as the header. Otherwise, you can add your course title as your header.

You can also include relevant qualifications in your education section, such as marketing courses outside of university.

4. Apply professional CV formatting to your marketing CV

The content of your CV may be great and include many marketing skills and examples of relevant experience. However, if its presentation is lacking, the employer may choose another candidate to interview whose CV caught their eye.

Follow these tips to format your CV properly:

  • Use a professional CV font such as Arial, Times New Roman, or Calibri between 10.5 and 12 points in size
  • Set your margins to 2.5 cm (narrowing them down to 1.25 cm is okay if you have a lot of experience to showcase)
  • Keep your CV to 2 pages unless you have a substantial amount of experience or many technical skills to highlight
  • Use single- or 1.5-line spacing

Using a high-quality UK-ready CV template can save you time tinkering with CV format settings in Microsoft Word. And building your CV with an online CV creator is even faster.

A standard CV includes these sections:

  1. name & contact details (you can also add a link to your LinkedIn or writing samples)
  2. personal statement
  3. work experience — listing your previous jobs and achievements
  4. education
  5. skills
  6. optional sections — like hobbies and free-time interests or professional affiliations

Aaron Case headshot
Written by

Aaron Case

Aaron Case is a CPRW & Senior CV Expert at CV Genius with 8+ years of experience in writing and career resource spaces. Job seekers around the world and in various stages of their vocational journeys have landed fulfilling work thanks to his thoughtful career advice, which has also been showcased in publications like Forbes, MSN, CareerAddict, Ladders, Best Colleges, Ivy Exec, Capitalism.com, and vidIQ. Aaron has a BS in English & Communications from Liberty University bolstered by a professional credential from UC Berkeley. He’s collected practical experience while following various career paths, and he enjoys sharing the resulting insights with everyone. You can contact him through his LinkedIn profile or on Twitter. Please note, we don’t accept guest posts, and all such requests will be ignored.