PERSONAL STATEMENT
Accomplished Digital Marketing Specialist with 3+ years of experience creating compelling written and visual content. Written 100+ SEO-ready blog articles that accounted for 69% of our website’s traffic. Can write for diverse audiences with my BA in English with Creative Writing and experience matching tone and content requirements for 8 clients. Looking to bring established writing and SEO talents to your company as Digital Marketing Editor.
WORK EXPERIENCE
Nissan, Sunderland
Digital Marketing Specialist (January 2022–present)
- Produce ~7+ fully researched website articles on new and existing Nissan products per month
- Utilise 10+ SEO tools to discover where consumer interest lies
- Increased CTR on pages I wrote or optimised by 7% on average, helping solidify company’s 17% profit increase despite challenges posed by Brexit
- Collaborate with diverse, knowledgeable team of 47 through group tasks, weekly team meetings, and daily updates
- Spearheaded A/B testing programme for website landing pages, resulting in a 15% increase in page impressions
- Kept up to date with latest SEO developments, presenting results to team in 9 meetings
TopStrategy Digital Marketing Agency, Newcastle-upon-Tyne
Digital Marketing Assistant (August 2020–January 2022)
- Provided Google-optimised content for agency serving 7 major clients
- Devised strategy that led to 90-sec increase in average time customers spent on clients’ websites
- Worked on outreach campaign for a major client that led to 47 new backlinks within 1 year and fuelled 37% website growth
- Propelled clients’ websites on an upward trajectory by implementing guidance from 10+ reliable SEO sources, including Search Engine Journal, Ahrefs, and SEO Book
Waitrose, Exonbury
Customer Assistant (October 2018–June 2020)
- Checked out upwards of 200 customers daily, ensuring they each had a seamless, pleasant experience
- Helped train 7 new customer assistants
- Balanced till at the end of the day, maintaining 100% accuracy
- Provided support to 50+ customers each day, helping them find products and answering queries about items
EDUCATION
University of Wessex, Exonbury (2017–2020)
BA (Hons) English with Creative Writing (upper second-class honours; 2.1)
Relevant Modules: Guillotines, Ghosts, and Laughing Gas: Literature in the 1790s; Writing Muslims; Chaucer: Telling Mediaeval Tales; Satire, Scandal, and Society; Black and Asian Writing in Britain
Dissertation Topic: The Great Vowel Shift and Its Appearance in Early English Literature
Outer Wessex Secondary School & Sixth Form, Toneborough (2010–2017)
A-Levels: English Literature (A), English Language (A), Philosophy & Ethics (B)
GCSEs: 11 Grades 9–4 including Maths, English, and ICT
KEY SKILLS
- Content creation, search engine optimisation, outreach campaign planning
- WordPress, Ahrefs, SEMrush, Google Analytics & Google Search Console
- Communication skills, people skills, organisational skills
- Google Docs, Microsoft Work, Google Sheets, Microsoft Excel