Ensure your CV format is structured to best highlight your unique experience and life situation.
Marketing Executive CV Template (Text Format)
PERSONAL STATEMENT
Results-driven Marketing Executive with over 20 years of experience developing and implementing comprehensive digital marketing strategies across diverse industries. Proven track record in driving significant growth in lead generation, improving SEO rankings, and boosting social media engagement. Adept at managing cross-functional teams, optimising marketing budgets, and using data-driven insights to inform strategic decision-making.
KEY SKILLS
- Digital marketing
- SEO & SEM
- Content creation
- Social media management
- Email marketing
- Data analysis & reporting
- Communication skills
WORK EXPERIENCE
Mars Wrigley UK
Marketing Executive | January 20XX – Present
- Develop and execute digital marketing campaigns, contributing to a 30% increase in lead generation
- Oversee SEO and SEM strategies, boosting website traffic by 40%
- Manage social media presence, achieving a 47% increase in engagement
- Collaborate with sales to create targeted email marketing campaigns, increasing conversion rates by 20%
- Track key performance metrics, using data to inform marketing strategies
Reckitt Benckiser
Marketing Manager | March 20XX – December 20XX
- Led marketing team in executing digital strategies, driving 35% growth in brand visibility
- Managed cross-functional projects, delivering integrated marketing campaigns
- Directed content marketing, increasing customer engagement by 15%
- Optimised SEO and SEM strategies, contributing to a 35% rise in organic traffic
- Monitored budgets and performance, maximising ROI
O2 (Telefonica UK)
Senior Marketing Specialist | April 20XX – February 20XX
- Supported the execution of marketing campaigns, increasing brand awareness by 20%
- Assisted in SEO optimisation, improving search engine rankings by 7%
- Developed social media content, enhancing engagement by 30%
- Contributed to email marketing campaigns, boosting open rates by 10%
- Provided data insights to refine marketing strategies
EDUCATION
BA (Hons) Marketing (2:1)
University of Reading, Reading | Graduated: July 20XX
Professional Diploma in Digital Marketing
Chartered Institute of Marketing (CIM), London | Completed: November 20XX
CIM Level 6 Diploma in Professional Marketing
Chartered Institute of Marketing (CIM), London | Completed: March 20XX
Marketing director CV sample
Convince recruiting managers you’d make an effective marketing director with a CV modelled on this example:
How to write a marketing executive CV
A strong CV is crucial for standing out in the competitive field of marketing.
By following these tips, you’ll be well-positioned to impress employers in the fast-paced world of marketing.
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1. Write a results-driven personal statement
A top-notch personal statement focuses on your marketing expertise, specific achievements, and the value you can bring to the company.
That’s why you should prioritise mentioning any areas of specialisation, such as digital marketing or campaign management, and highlight your ability to deliver results through creative strategies.
Example of a marketing executive’s personal statement
Results-oriented marketing executive with 4+ years of experience in digital and traditional marketing. Proven track record in driving brand awareness and increasing customer engagement through targeted campaigns. Skilled in market analysis, SEO, and multi-channel marketing strategies, I am passionate about delivering measurable business growth.
2. Showcase your marketing skills relevant to the role
Your CV’s skills section should reflect your technical knowledge and marketing abilities. Focus on both hard skills, like data analysis and content creation, and soft skills such as communication and creativity, to show that you can manage all aspects of a marketing campaign.
Example of a marketing executive’s skills section
Key skills
- Digital marketing (SEO, SEM, PPC)
- Social media strategy (Facebook, Instagram, LinkedIn)
- Content creation and copywriting
- Market research and competitor analysis
- CRM and email marketing (Mailchimp, HubSpot)
- Campaign management and performance tracking
- Google Analytics and reporting
- Creativity and problem-solving
- Stakeholder communication
3. Highlight your experience with specific achievements
In your work experience section, focus on the impact of your marketing efforts, using measurable results to demonstrate your accomplishments, particularly in driving growth, increasing engagement, or improving brand visibility.
It’s useful to provide concrete examples of campaigns you’ve managed and the results achieved to highlight the likely impact of hiring you to employers.
Example of a marketing executive’s work experience section
Marketing Executive
The Good Marketer, Manchester | January 20XX – Present
- Spearheaded a digital marketing campaign that increased website traffic by 47% and boosted conversion rates by 15% within six months
- Developed and implemented a social media strategy that grew the company’s online following by 30%, improving customer engagement and brand loyalty
Marketing Assistant
Limelight Digital, Manchester | June 20XX – December 20XX
- Assisted in the execution of multi-channel marketing campaigns, contributing to a 20% increase in lead generation
- Conducted market research and competitor analysis to inform campaign strategies, leading to a 10% rise in client retention rates
4. List relevant qualifications in your education section
In the education section, highlight your academic background in marketing or a related field.
Additionally, make sure to include any additional relevant certifications, such as Google Ads or marketing analytics courses, to demonstrate that you stay up-to-date with industry trends.
Example of a marketing executive’s education section:
BA (Hons) Marketing
University of Manchester | 20XX – 20XXGoogle Ads Certification
Completed: 20XX
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