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Be sure you use the proper cover letter format to make your cover letter readable and professional.

Copy-and-Paste Marketing Assistant Cover Letter Template (Text Format)

(Your Address)

(Today’s Date)

Geoff Scott
CV Genius
(Company Address)

Dear Mr Scott,

I’m writing to express my interest in the Marketing Assistant (PR) role at CV Genius. With over three years of experience in digital marketing and content creation, I’ve honed skills in producing engaging, SEO-optimised content and building strong digital campaigns that align with brand goals.

In my current role as a Digital Marketing Specialist at Nissan, I produce over seven detailed articles monthly, contributing to a 7% increase in click-through rates. Spearheading an A/B testing programme led to a 15% rise in landing page impressions, directly supporting the company’s 17% profit growth. Collaborating across teams, I regularly present actionable insights and adapt strategies to align with evolving consumer interests, a strength I’m eager to bring to your PR team.

My academic background in English with Creative Writing, complemented by experience in outreach campaigns that secured 47 new backlinks within a year, demonstrates my ability to craft compelling narratives that resonate with diverse audiences. Proficient in SEO tools like Ahrefs and Google Analytics and platforms such as Canva, I’m confident in executing creative campaigns to enhance brand visibility.

I’m particularly drawn to the opportunity to ideate and execute omnichannel content strategies, leveraging my passion for storytelling and data-driven results. I am excited by the prospect of contributing to CV Genius’s mission to grow its online presence and build lasting connections with audiences.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with your team’s objectives.

Yours sincerely,

Your Name

How to write a marketing assistant cover letter

Before you begin writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

Writing a strong cover letter is a marketing effort in itself. To convince the employer that you’re the right person for the job, you’ve got to position your skills and experience as the answer to the organisation’s current objectives and challenges.

As a careers coach with a background in marketing and communications, I’ve reviewed hundreds of cover letters for marketing positions — and sent hundreds more of my own.

So in this guide, I share three cover letter secrets that I’ve picked up in my experience as a careers expert and digital marketer. Follow these tips to write a marketing assistant cover letter that makes your value proposition stand out to the employer.

1. Hook the reader

When your application lands in the employer’s inbox, you’ve seconds to convince them that you should be considered for the job.

With such a short window, nailing your cover letter introduction is crucial.

Keep it short and sweet. One of my favourite approaches is to address a specific problem or goal in my opening sentence and then show how my skills can help the employer.

Standing out in a competitive marketplace like Amazon requires a strong brand voice and sharp, data-driven marketing strategies. That’s where I excel. With 3+ years of experience in digital marketing and content creation, I have a strong track record of writing optimised product listings and engaging campaigns that boost visibility and drive sales. I’m eager to bring this expertise to the Marketing Assistant (PR) role at Visuality Electronics.

This introduction is exciting because it avoids the run-of-the-mill ‘Hello my name is X and I’m applying for the role of ‘Y’ at ‘Z’ Company.’ — snore. Instead, the writer is confident, and professional, immediately connecting their professional background and the employer’s needs.

That’s how you get attention.

2. Quantify achievements to showcase impact

Quantifying your accomplishments is a great way to elevate your cover letter. When you include specific numbers, percentages, or metrics, it transforms your experience from abstract claims to concrete evidence of success.

Compare these two statements:

I created engaging social media content for Instagram.

I developed a content strategy for Instagram that increased engagement by 35% over three months.

Write the first statement, and the employer has to trust that your content was engaging. Write the second statement and you have proof that your content was engaging.

Why? Because you focused on the results of your achievements.

What’s more, I can tell you from my experience as a career expert that employers love numbers.

Numbers are easy to grasp and easy to compare. They give the readers a quick reference point to compare with other applicants.

And in marketing, there are always measurable outcomes you can highlight:

  • Increase in followers
  • Increase in conversions
  • Improvements in efficiency
  • Reductions in costs

Think back to any instances where your work created noticeable results and quantify them. By clearly showing recruiters the value you bring to the table, you’ll increase your impact.

3. Demonstrate a passion for the role and industry

Showing enthusiasm for the company’s mission, recent projects, or the role itself helps you stand out as a motivated candidate who’s in it for more than just a paycheque.

From my perspective, passion must feel authentic. Sprinkling in words like ‘excited’ or ‘thrilled’ can add a note of enthusiasm to your letter, but your interest won’t feel genuine without real stories and examples.

This passage from the example cover letter is a great example:

My academic background in English with Creative Writing, complemented by experience in outreach campaigns that secured 47 new backlinks within a year, demonstrates my ability to craft compelling narratives that resonate with diverse audiences.

I love that the applicant chose to highlight their background in English. This tells me that they have a longstanding passion for creative work, which they later applied to help a previous employer improve their outreach efforts. Candidates who convey this kind of interest often get shortlisted because it’s clear they’re both a cultural fit and a skills match.

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Samuel Johns
Written by

Samuel Johns

Samuel Johns is a Certified Professional Resume Writer (CPRW) and senior career counsellor on the CV Genius team, with almost 5 years of experience in the career space. He has helped countless job hunters craft high-quality CVs and cover letters, exceed expectations at interviews, and obtain their dream jobs. Born and raised in County Durham in the beautiful North East of England, he graduated with a BA (Hons) in French Language and Literature from the University of Bristol in 2013 and has worked in Newcastle-upon-Tyne, London, Paris, and Taipei as a French–English translator. He’s determined to use his native English and fluent French skills to help UK and French candidates get the jobs they deserve. In addition to the British and French versions of CV Genius, Samuel’s job-hunt advice has been published on numerous websites, including Careers.org, the University of Warwick, the Enterprisers Project, and HR.com. If you’d like to collaborate, please reach out to Samuel through LinkedIn. Please note, we don’t accept guest posts and won’t reply to such requests.