RESUME OBJECTIVE
Creative Social Media Manager with 6+ years of experience in the non-profit, fitness, and media industries. Possess a BA in Business Management. SEO digital strategist committed to enhancing audience engagement and subscriber growth through major platforms like Facebook, Instagram, LinkedIn, and Twitter. Seeking an opportunity to foster global connections as a Social Media Manager for Kazoo Software.
WORK EXPERIENCE
The Media Nest, London
Social Media Manager | January 2021–Present
- Manage 3+ social content production schedules, monitor staff activity, and discuss outcomes, recommendations, and goals with stakeholders
- Optimised TikTok campaign performance by creating social media feedback surveys and research on market trends to boost TikTok platform engagement by 57%
- Draft marketing campaigns in collaboration with the marketing directors, receiving 96% positive feedback on performance reports
Spins Fitness, London
Social Media Coordinator | May 2019–January 2021
- Developed 2 real-time dashboards using Airtable to track engagement and brand mentions during viral Twitter and Facebook campaigns, helping the sales department reach conversions by 68% for gym memberships and drop-in classes
- Worked closely with 3 departments (Video, Content, Design) to develop on-brand and engaging social content on our YouTube, Pinterest, Instagram, and Facebook channels
- Used Photoshop, Figma, and Illustrator to develop 450+ images and wrote 520+ original captions, resulting in 6,000+ Twitter shares from June to August 2019
Community Crawl Collective, London
Social Media Marketing Assistant | April 2016–December 2019
- Analysed 15 KPIs, including engagement, likes, and reach to meet 2018’s ROI targets with a 100% success rate
- Launched a Pinterest ‘Care for the Crew’ campaign that landed 270+ new inquiries for the friendship feature of our app, and increased monthly revenue by 130%
- Managed customer connections, responding to 100% of inquiries and comments within 16 hours
EDUCATION
Goldsmiths, University of London (2013-2016)
BA (Hons) Business Management, upper second-class honours (2:1)
Relevant Modules
- Management Research and Analysis
- Managing in the Digital Workplace
- Brand Strategy
- Marketing Analytics
- Implementation of Effective Sales Strategies
Hill House School, London (2006-2013)
A-Levels: Maths (A), Geography (A), English Literature (A)
GCSEs: 10 A-C including Maths, English, and ICT
KEY SKILLS
- Social media channels: Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, Snapchat, Pinterest
- SEO copywriting and editing
- Graphic design: Figma, Adobe Suite (Illustrator, InDesign, Photoshop), Canva, Procreate
- Market research
- Platforms, tools, and analytics: Google Analytics, Hootsuite, BuzzSumo, Live Writing, KISS Metrics, WordPress, Bit.ly
- PR tools: Help A Reporter Out (HARO), PRWeb, PitchEngine
- SEO copywriting and editing
- Paid social media advertising
- Microsoft Office (Excel, PowerPoint, Word)
HOBBIES AND INTERESTS
- Volunteering
- Cooking and baking
- Photography and video editing
- Writing poetry
- Travel blogging and vlogging
- Learning German