Social Media Manager
CV Example

You’ve generated thousands of clicks and impressions with global customers, so you’ll have no problem writing a successful social media CV. Here’s how to write an effective social media manager CV and influence employers to give you an interview and hire you.

1. List your top social media manager skills

Companies — whether small or large — require social media managers to boost sales and promote their brand. Social media managers need many hard skills (also known as technical skills), which are learned from practical experience or training.

For instance, including your experience analysing digital channels such as Facebook, Twitter, Instagram, and LinkedIn shows you’re up to date with social media and understand how to reach audiences on each platform.

As a social media specialist, you should also know how to use tools like Google Analytics, Hootsuite, or Sprout Social to measure the success of your campaigns and research keywords or current market trends to learn more about your audiences.

Here are more hard skills for social media managers:

• A/B testing
• Content creation and curation
• Copywriting and editing
• Data analysis
• Email marketing
• Google Ads
• Keyword research
• Paid advertising expertise
• Scheduling software
• Search engine optimisation (SEO)
• Snaplytics

Additionally, introduce your soft skills. Soft skills are personality traits showing how you relate to other people in a work setting.

For instance, social media managers need to be excellent communicators when engaging with customers, clients, and colleagues. So list your people skills and communication skills to show recruiters you can produce clear and engaging content individually or as part of a team.

Mentioning your management skills and organisational skills also tells employers you’re comfortable supervising other staff while keeping track of several campaigns and project deadlines.

These other soft skills can be added to your social media CV:

• Attention to detail
• Community management
• Delegating
• Flexibility
• Interpersonal skills
• Leadership skills
• Multitasking skills
• Time management skills
• Workflow improvement skills

2. Write an impactful personal statement

Like swiping through an Instagram feed, recruiters quickly scan a CV before moving onto the next one. So quickly capture their attention by writing a detailed CV personal statement.

Your CV personal statement is a concise 2–4 sentence summary that goes underneath your CV header and lists your:

1. years of social media experience

2. educational background and certifications

3. specialisations in digital platforms and tools

4. reasons for applying to a company

Have a look at our applicant’s personal statement (using coloured underlines):

Creative Social Media Manager with 6+ years of experience in the non-profit, fitness, and media industries. Possess a BA in Business Management. SEO digital strategist committed to enhancing audience engagement and subscriber growth through major platforms like Facebook, Instagram, LinkedIn, and Twitter. Seeking an opportunity to foster global connections as a Social Media Manager for Kazoo Software.

By emphasising your most hireable qualities at the top of your social media CV, employers will be interested in your previous experience and continue to read the rest of your CV.

3. Enhance your work experience section with hard numbers

Employers want to hire a detail-oriented social media manager who can bring positive results to their team, so make sure you include hard numbers in your CV work experience section.

Hard numbers provide more context to your employer about your previous achievements and portray you as an expert. Hard numbers include:

• percentages
• number of impressions or clicks
• subscriber or follower count
• amount of sales or pounds made
• successful campaigns
• time worked

For instance, our applicant used the following hard numbers on their social media management CV:

• Analysed 15 KPIs, including engagement, likes, and reach to meet 2018’s ROI targets with a 100% success rate
• Launched a Pinterest ‘Care for the Crew’ campaign that landed 270+ new inquiries for the friendship feature of our app, and increased monthly revenue by 130%
• Managed customer connections, responding to 100% of inquiries and comments within 16 hours

Using hard numbers in each work experience bullet point conveys to employers that you have a proven track record of growing audiences and providing high-quality content.