Be sure you use the proper cover letter format to make your cover letter readable and professional.
Copy-and-Paste Copywriter Cover Letter Template (Text Format)
(Your Address)
(Today’s Date)
(Contact Person’s Name)
(Company Name)
(Company Address)
Dear (Mr/Ms/Mx) (Contact Person’s Surname),
I’m excited to apply for the Copywriter position at CV Genius. With over six years of experience crafting compelling, SEO-optimised content across web, print, and social media platforms, I’m passionate about delivering creative solutions that resonate with audiences and drive measurable results.
In my current role at Wallmans, I’ve increased organic search traffic by 60% through targeted keyword strategies, while my creative campaigns boosted annual sales by 47%. At Artisan du Chocolat, I collaborated with design teams to elevate customer engagement, improving Google reviews from 3.3/5 to 4.2/5 in just three months. My ability to reflect brand identity is further exemplified by my success at Apricot, where I developed landing page content that raised conversion rates by 27% within four months.
I bring expertise in SEO, keyword research, Google Analytics, and content management systems, alongside a flair for storytelling and an eye for detail. Fluent in English and Spanish, I thrive in collaborative environments and am committed to delivering content that aligns with brand values and marketing objectives.
I’d be thrilled to bring my skills to CV Genius and support your mission to engage and inspire your audience. Thank you for considering my application — I’d welcome the opportunity to discuss how I can contribute to your team.
Yours sincerely,
(Your Name)
How to write a copywriter cover letter
Before you begin writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.
To get hired as a copywriter, you must pitch yourself as a brand voice expert who understands audience engagement, creativity, and results-driven communication.
That’s why it pays to put effort into your cover letter. A mini-portfolio of your copywriting abilities, your cover letter demonstrates your ability to write for a specific audience and sell your storytelling skills.
Take it from me, a content writer and cover letter expert, these three tips will elevate your cover letter writing to grab the attention of employers.
1. Start with a punchy opening
The opening line of your cover letter is your hook. It should catch the reader’s eye immediately by addressing their needs.
Begin by specifying the company name and job title and briefly summarising your reasons for applying or the main strength you hope to bring to the team.
And remember, you’re applying for a creative role, so feel free to add a bit of personality to your introduction. Here’s one I used recently:
Words are powerful, and as a copywriter, I’ve learnt how to use them to captivate, engage, and convert audiences. That’s why I was so excited to see your opening for a Copywriter at [Company Name].
It’s unique and confident, and it makes the employer feel like I’m speaking directly to them. Personality shines through, and I can guarantee you that the employer will be interested in reading more.
2. Tailor it to the role and brand
When you write a generic cover letter, it’s painfully obvious. From my experience, it always pays to research the company before putting pen to paper. Look at their website, tone of voice, target audience, and recent campaigns.
Who are they trying to reach? What kind of language do they use? How would you describe their personality? Your cover letter should reflect your findings.
Your bold and witty campaigns, especially the recent [specific campaign], struck a chord with me as someone who loves injecting creativity into every headline and tagline I write.
Hiring managers appreciate these personalised details. It’s immediately clear that you’re familiar with their organisation, which is a strong sign of your enthusiasm and commitment to the role.
3. Show, don’t tell
This is a critical principle in both copywriting and cover letters.
Saying ‘I’m a skilled and creative writer’ doesn’t carry much weight unless you provide evidence to back it up. After all, would you trust a brand that claimed ‘We’re the best’ without offering testimonials or data?
Instead, use specific examples and results to demonstrate your skills. For example:
‘At [Previous Company], I wrote a series of landing pages that improved conversion rates by 22%. By researching audience pain points and tailoring the messaging to their needs, I created copy that resonated and delivered measurable results.’
Think of your achievements as stories — they need a beginning (the challenge), a middle (what you did), and an end (the result).
Metrics are particularly impactful because they demonstrate how your work directly contributed to success. If you don’t have exact numbers, qualitative results work too. For instance:
‘My work on [specific project] received such positive feedback that it was adapted for a company-wide campaign.’
Build a standout cover letter in just a few clicks using our cover letter builder.
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