Ensure your CV format is structured to best highlight your unique experience and life situation.

Digital marketing CV template (text format)


Ambitious professional with 7+ years of experience setting company direction with solid branding strategies. Proven people leader with the ability to build teams that drive change, add value, and promote organisational best practices. Reputation for building long-lasting relationships with stakeholders and clients through consistent communication and follow-through.


Exposed Solutions, London
Digital Marketer, December 20xx–Present

  • Lead a team of 10 junior digital marketers in producing strategic visions for clients in various industries, including health and wellness, financial education, business education, and eCommerce
  • Evaluate social media channel performance, campaign health, budget allocation, and overall performance of marketing strategies
  • Collaborated with 3 VPs and 6 business owners in executing strategically chosen revenue-generating marketing tactics, generating £12M+ for the company within a year
  • Increased client retention rate by 20% percent within 6 months

House of Fraser, London
Digital Marketer, June 20xx–November 20xx

  • Managed a monthly £50,000 advertisement budget and met all on-budget standards and timelines
  • Employed divergent techniques to maximise company’s financial investing, leading to a 15% decrease in cost
  • Created social media content that increased sales by 25% within 8 months, while ensuring all content met the company standards and exuded the brand’s personality and tone across all channels

The People Of, York
Digital Marketer, May 20xx–May 20xx

  • Upgraded the store’s website and social media platforms, resulting in 60% more traffic and 3000+ new clients
  • Approved and directed the creative development of 50+ promotional materials, website upgrades, advertisements, and other marketing-related projects
  • Developed and utilised strategy layouts and implementation mapping to drive performance, brand KPIs, and customer acquisition tracking


Northumbria University, Newcastle-upon-Tyne, 20xx–20xx
BA (Hons) Marketing — Upper second-class honours (2:1)

Gosforth High School, Newcastle-upon-Tyne, 20xx–20xx

  • A-Levels: Business Studies (B), History (C), Maths (B)
  • GCSEs: 10 A*–C, including English, Maths, and ICT


  • Use resources to make responsible decisions in a high-energy environment and adapt quickly to change
  • Solid expertise in branding, consumer psychology, online marketing, and business development
  • Technically proficient in using online marketing tools (Search Engine Optimization, Pay-Per-Click, Marketing Automation, Copywriting)
  • Excellent leadership, communication, evaluation, budgeting, and analytical skills


  • Swimming
  • Weightlifting
  • Cycling

How to write your digital marketing CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

You’re excited to establish a high level of engagement in your clients’ social media platforms, email outreach, and websites. Now it’s time to promote yourself by creating an eye-catching digital marketing CV.

Create a CV with these three tips in order to showcase your digital skills and marketing expertise.

1. Write a compelling personal statement for your digital marketing CV

When writing a CV, you are effectively marketing yourself. That’s why you need to make your CV personal statement count. This is what recruiters will scan first, so condense your personal statement into one powerful paragraph that hooks your reader.

A compelling personal statement can include the following:

  • Your education or professional experience
  • Online platforms and tools you’re most skilled at
  • Your specific fields of expertise in digital marketing
  • Key accomplishments from your experience

Keep the personal statement section of your digital marketing CV easy to read by aiming for under 100 words (divided into 2–4 sentences).

Our applicant’s digital marketing CV is a concise example:

Ambitious professional with 6+ years of experience setting company direction with solid branding strategies. Proven leader with the ability to build teams that drive change, add value, and promote organisational best practices. Reputation for building long-lasting relationships with stakeholders and clients through consistent communication and follow-through.

If you are writing a more entry-level digital marketing CV, lead with your education and ambition. Here’s another example:

Recent graduate with a Bachelor’s degree in Marketing, fueled by a passion for digital innovation and data-driven strategies. Managed social media campaigns that increased engagement for a startup by 30% within three months. Eager to leverage my skills in SEO and content creation within a dynamic digital marketing team.

2. Feature your digital marketing CV skills

While traditional marketing relies heavily on advertising and public relations, digital marketing focuses on building brand awareness and generating online traffic. Employers will look for a variety of skills on your CV.

Hard skills, also called technical skills, are gained from formal training and hands-on experience.

Digital marketing–related hard skills are important because companies require their digital marketing specialists to effectively deliver fast results in various online channels.

Here are relevant hard skills for your CV:

  • Data analytics software (Google Analytics, ContentSquare, Adobe Analytics, Pendo, Looker, Amplitude Analytics)
  • Email and social media advertising campaigns
  • SEO and SEM strategies
  • Maintaining client databases and Customer Relationship Management (CRM) processes
  • Knowledge of scheduling software (Hootsuite, Mailchimp, ClickFunnels, Instapage, Buffer)

Include the specific digital marketing platforms mentioned in the job advert. By making your employers aware that you’re skilled with the particular channels they’re working in, they’ll know you can start immediately and require less training.

Soft or transferable skills, on the other hand, are essential skills that showcase how you work with colleagues and clients.

As a digital marketer, you are often reaching out and engaging with customers, putting your soft skills to work every day. So demonstrating appropriate soft skills on your digital marketing CV illustrates that you are a people person.

You might include the following:

Don’t feel limited to the skills section of your CV. Integrate soft skills throughout your CV’s work experience section like so:

An example of three work-related bullet points in a digital marketing CV's work exoerience section to describe the applicant's relevant experience written in black text on a white background.
Use action verbs to showcase your achievements on your digital marketing CV.

You can also include your digital marketing soft skills in the personal statement section. You’ll have an edge when your recruiters immediately notice these skills when glancing at the top section of your digital marketing CV.

3. Include digital marketing keywords in your CV

Your CV will catch your employer’s eye if you use CV buzzwords that they’ve included in the job description. As well as demonstrate your attention to detail, reflecting the keywords back to the recruiter will show you’re well-positioned for the role.

Remove generic or irrelevant information from your CV and add keywords specific to the digital marketing role you’re applying for.

Here are some keywords for your digital marketing CV:


  • Marketing automation
  • Pay-per-click (PPC)
  • Email marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Customer relationship management (CRM)
  • Brand awareness
  • User experience
  • Web analytics
  • Content marketing


Examples of keywords on a digital marketing CV

Here are some examples of how to incorporate these keywords into your digital marketing CV:

  • Technically proficient in using online marketing tools (pay-per-click, web analytics, marketing automation)
  • Expert in producing high-quality content for brand awareness and SEO strategy

Display your excellent marketing skills by creating a cover letter that markets you to the employer — cover letters are a standard part of applications in the marketing industry.

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Written by

Samuel Johns

Samuel Johns is a Certified Professional Resume Writer (CPRW) and senior career counsellor on the CV Genius team, with almost 5 years of experience in the career space. He has helped countless job hunters craft high-quality CVs and cover letters, exceed expectations at interviews, and obtain their dream jobs. Born and raised in County Durham in the beautiful North East of England, he graduated with a BA (Hons) in French Language and Literature from the University of Bristol in 2013 and has worked in Newcastle-upon-Tyne, London, Paris, and Taipei as a French–English translator. He’s determined to use his native English and fluent French skills to help UK and French candidates get the jobs they deserve. In addition to the British and French versions of CV Genius, Samuel’s job-hunt advice has been published on numerous websites, including Careers.org, the University of Warwick, the Enterprisers Project, and HR.com. If you’d like to collaborate, please reach out to Samuel through LinkedIn. Please note, we don’t accept guest posts and won’t reply to such requests.