Digital Marketing CV Example

Ensure your CV layout is structured to best highlight your unique experience and life situation.

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How to write your digital marketing CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

You’re excited to establish a high level of engagement in your clients’ social media platforms, email outreach, and websites. Now it’s time to promote yourself by creating an eye-catching digital marketing CV.

Here are three tips for creating a CV for a digital marketing job that showcases your digital skills and marketing expertise.

1. Create an engaging personal statement for your digital marketing CV

When applying for a role in the digital marketing industry, some applicants forget about their CV personal statement. This short statement belongs in the top section of your digital marketing CV, which means recruiters will read it first. So condense your personal statement into one powerful paragraph that hooks your reader.

A compelling personal statement should include these details:

• Your education and professional experience
• Online platforms and tools you’re most skilled at
• Your specific fields of expertise in digital marketing
• Key accomplishments from your experience

Keep the personal statement section of your digital marketing CV easy to read by aiming for under 100 words (divided into 2–4 sentences).

Here’s an example of a concise statement from our applicant’s digital marketing CV:

Ambitious professional with 6+ years of experience setting company direction with solid branding strategies. Proven leader with the ability to build teams that drive change, add value, and promote organisational best practices. Reputation for building long-lasting relationships with stakeholders and clients through consistent communication and follow-through.

2. Feature your digital marketing CV skills

While traditional marketing relies heavily on advertising and public relations, digital marketing focuses on building brand awareness and generating online traffic. Employers look for various digital marketing skills, including hard and soft skills.

Hard skills, also called technical skills, are gained from formal training and hands-on experience.

Digital marketing–related hard skills are important because companies require their digital marketing specialists to effectively deliver fast results in various online channels.

Here are relevant hard skills for your CV:

• Data analytics software (Google Analytics, ContentSquare, Adobe Analytics, Pendo, Looker, Amplitude Analytics)
• Email and social media advertising campaigns
• SEO and SEM strategies
• Maintaining client databases and Customer Relationship Management (CRM) processes
• Knowledge of scheduling software (Hootsuite, Mailchimp, ClickFunnels, Instapage, Buffer)

Soft skills, on the other hand, are essential skills that showcase how you work with colleagues and clients.

Because one of the main roles of a digital marketer involves reaching out and engaging with customers, your soft skills will be put to work every day. So try adding appropriate soft skills to your digital marketing CV makes you more approachable and builds you as a people person.

Here are relevant soft skills you might include the following:

• Communication skills
• Critical thinking skills
• Creative writing
• Interpersonal skills
• Multitasking and time management
• Out-of-the-box thinking
• Pleasant demeanour
• Analytical and research skills

Additionally, demonstrating your soft skills throughout your work experience bullet points provides employers with concrete proof of these abilities.

Here are some examples of how to illustrate them in the work experience section of your CV:

3. Include digital marketing keywords in your CV

Your digital marketing CV will catch your employer’s eye if you use CV buzzwords that they’ve included in the job description. As well as showing you pay attention to detail, reflecting the keywords back to the recruiter will show you’re well-positioned for the role.

So instead of writing all types of information on your CV, work towards including specific keywords related to your digital marketing role.

Here are some keywords for your digital marketing CV:

Examples of keywords on a digital marketing CV

Here are some examples of how to incorporate these keywords into your digital marketing CV:

• Technically proficient in using online marketing tools (pay-per-click, web analytics, marketing automation)
• Expert in producing high-quality content for brand awareness and SEO strategy

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Other Great CVs & Cover Letters from this Industry:

CVs:

• Copywriter CV
• Estate Agent CV
• Marketing CV
• PR CV
• Product Manager CV
• Sales Assistant CV
• Sales CV
• Sales Manager CV
• Social Media CV
• Social Media Manager CV

Cover Letters:

• Marketing Cover Letter
• PR Cover Letter