PERSONAL STATEMENT
Ambitious professional with 7+ years of experience setting company direction with solid branding strategies. Proven people leader with the ability to build teams that drive change, add value, and promote organisational best practices. Reputation for building long-lasting relationships with stakeholders and clients through consistent communication and follow-through.
WORK EXPERIENCE
Exposed Solutions, London
Digital Marketer, December 2021–Present
- Lead a team of 10 junior digital marketers in producing strategic visions for clients in various industries, including health and wellness, financial education, business education, and eCommerce
- Evaluate social media channel performance, campaign health, budget allocation, and overall performance of marketing strategies
- Collaborated with 3 VPs and 6 business owners in executing strategically chosen revenue-generating marketing tactics, generating $12M+ for the company within a year
- Increased client retention rate by 20% percent within 6 months
House of Fraser, London
Digital Marketer, June 2019–November 2021
- Managed a monthly $50,000 advertisement budget and met all on-budget standards and timelines
- Employed divergent techniques to maximise company’s financial investing, leading to a 15% decrease in cost
- Created social media content that increased sales by 25% within 8 months, while ensuring all content met the company standards and exuded the brand’s personality and tone across all channels
The People Of, York
Digital Marketer, May 2016–May 2019
- Upgraded the store’s website and social media platforms, resulting in 60% more traffic and 3000+ new clients
- Approved and directed the creative development of 50+ promotional materials, website upgrades, advertisements, and other marketing-related projects
- Developed and utilised strategy layouts and implementation mapping to drive performance, brand KPIs, and customer acquisition tracking
EDUCATION
Northumbria University, Newcastle-upon-Tyne, 2013–2016
BA (Hons) Marketing — Upper second-class honours (2:1)
Gosforth High School, Newcastle-upon-Tyne, 2005–2013
- A-Levels: Business Studies (B), History (C), Maths (B)
- GCSEs: 10 A*–C, including English, Maths, and ICT
ADDITIONAL SKILLS
- Use resources to make responsible decisions in a high-energy environment and adapt quickly to change
- Solid expertise in branding, consumer psychology, online marketing, and business development
- Technically proficient in using online marketing tools (Search Engine Optimization, Pay-Per-Click, Marketing Automation, Copywriting)
- Excellent leadership, communication, evaluation, budgeting, and analytical skills
HOBBIES & INTERESTS
- Swimming
- Weightlifting
- Cycling