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Digital Marketing CV Sample

| By | Reviewed by the CV Genius CPRW Team

If you want to create new strategies and drive online traffic as a digital marketer, you’ll need to make an outstanding CV for digital marketing roles you apply to. Use our downloadable CV sample and tips for creating a CV fit for a marketing role.

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Digital Marketing CV (Text Format)

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Personal Statement

Ambitious professional with 6+ years of experience setting company direction with solid branding strategies. Proven people leader with the ability to build teams that drive change, add value, and promote organisational best practices. Reputation for building long-lasting relationships with stakeholders and clients through consistent communication and follow-through.

Work Experience

Digital Marketer, Exposed Solutions

London | December 2021–Present

  • Lead a team of 10 junior digital marketers in producing strategic visions for clients in various industries, including health and wellness, financial education, business education, and eCommerce
  • Evaluate social media channel performance, campaign health, budget allocation, and overall performance of marketing strategies
  • Collaborated with 3 VPs and 6 business owners in executing strategically chosen revenue-generating marketing tactics, generating $12M+ for the company within a year
  • Increased client retention rate by 20% percent within 6 months

Digital Marketer, House of Fraser

London | June 2019–November 2021

  • Managed a monthly $50,000 advertisement budget and met all on-budget standards and timelines
  • Employed divergent techniques to maximise company’s financial investing, leading to a 15% decrease in cost
  • Created social media content that increased sales by 25% within 8 months, while ensuring all content met the company standards and exuded the brand’s personality and tone across all channels

Digital Marketer, The People Of

Thirsk | May 2016–May 2019

  • Upgraded the store’s website and social media platforms, resulting in 60% more traffic and 3000+ new clients
  • Approved and directed the creative development of 50+ promotional materials, website upgrades, advertisements, and other marketing-related projects
  • Developed and utilised strategy layouts and implementation mapping to drive performance, brand KPIs, and customer acquisition tracking

Education

Northumbria University, Newcastle-upon-Tyne | 2013–2016

BA (Hons) Marketing — Upper second-class honours (2:1)

Gosforth High School, Newcastle-upon-Tyne | 2005–2013

  • A-Levels: Business Studies (B), History (C), Maths (B)
  • GCSEs: 10 A*–C, including English, Maths, and ICT

Additional Skills

  • Use resources to make responsible decisions in a high-energy environment and adapt quickly to change
  • Solid expertise in branding, consumer psychology, online marketing, and business development
  • Technically proficient in using online marketing tools (Search Engine Optimization, Pay-Per-Click, Marketing Automation, Copywriting)
  • Excellent leadership, communication, evaluation, budgeting, and analytical skills

Hobbies & Interests

  • Swimming
  • Weightlifting
  • Cycling

How to write a CV for digital marketing

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

You’re excited to establish a high level of engagement in your clients’ social media platforms, email outreach, and websites. Now it’s time to promote yourself by creating an eye-catching digital marketing CV.

Here are three tips for creating a digital marketing CV that showcases your digital skills and marketing expertise.

1. Create a winning personal statement for your digital marketing CV

When applying for a role in the digital marketing industry, most applicants forget about their CV personal statement. This short statement belongs in the top section of your digital marketing CV, so recruiters will read it first. So condense your elevator pitch into one powerful paragraph that’ll hook your reader.

A compelling personal statement should include these details:

  • your education and professional experience
  • online platforms and tools you’re most skilled at
  • your specific fields of expertise in digital marketing
  • key accomplishments from your experience

Keep the personal statement section of your digital marketing CV easy to read by aiming for under 200 words (divided into 2–4 sentences).

Here’s an example of a concise statement from our applicant’s digital marketing CV:

Ambitious professional with 6+ years of experience setting company direction with solid branding strategies. Proven leader with the ability to build teams that drive change, add value, and promote organisational best practices. Reputation for building long-lasting relationships with stakeholders and clients through consistent communication and follow-through.

2. Feature your digital marketing CV skills

While traditional marketing relies heavily on advertising and public relations, digital marketing focuses on building brand awareness and generating online traffic online. Employers look for a range of digital marketing skills, including hard and soft skills.

Hard skills, also called technical skills, are gained from formal training and hands-on experience.

Digital marketing–related hard skills are important because companies require their digital marketing specialists to effectively deliver fast results in various online channels.

Here are relevant hard skills you might include:

  • Data analytics software (Google Analytics, ContentSquare, Adobe Analytics, Pendo, Looker, Amplitude Analytics)
  • Email and social media advertising campaigns
  • SEO and SEM strategies
  • Maintaining client databases and Customer Relationship Management (CRM) processes
  • Knowledge of scheduling software (Hootsuite, Mailchimp, ClickFunnels, Instapage, Buffer)

Soft skills, on the other hand, are essential skills that showcase how you work with colleagues and clients.

Since one of the main roles of a digital marketer involves reaching out and engaging with customers, your soft skills will be put to work every day. So try adding appropriate soft skills to your digital marketing CV makes you more approachable and builds you as a people person.

Here are relevant soft skills you might include:

Additionally, demonstrating your soft skills throughout your work experience points is helpful for providing employers with concrete proof of these abilities.

Here are some examples of how to illustrate them in the work experience section of your CV:

An example of three work-related bullet points in a digital marketing CV's work exoerience section to describe the applicant's relevant experience
Use action verbs to showcase your achievements on your digital marketing CV.

3. Include digital marketing keywords in your CV

Among hundreds of applicants eyeing a digital marketer role, make your digital marketing CV help you get past the applicant tracking software (ATS).

Your digital marketing CV will catch your employer’s eye if you use keywords that they’ve included in the job description. As well as showing you pay attention to detail, reflecting the keywords back to the recruiter will show you’re well-positioned for the role.

So instead of writing all types of information on your CV, work towards including specific keywords related to your digital marketing role.

Here are some keywords for your digital marketing CV:

  • marketing automation
  • pay-per-click (PPC)
  • email marketing
  • search engine optimization (SEO)
  • search engine marketing (SEM)
  • customer relationship management (CRM)
  • brand awareness
  • user experience
  • web analytics
  • content marketing

Examples of keywords on a digital marketing CV

Here are some examples of how to incorporate these keywords into your digital marketing CV:

  • Technically proficient in using online marketing tools (pay-per-click, web analytics, marketing automation)
  • Expert in producing high-quality content for brand awareness and SEO strategy

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