4 Digital Marketing CV Examples, Template, & 2025 Writing Guide

Digital marketing CV examples by experience level

Your digital marketing CV should be as strategic as possible and convey your top qualifications and value to the employer quickly and clearly. Use these examples to position your certifications and strengths front and centre.

Junior digital marketer CV

When applying for entry-level or graduate roles, show employers that you’re enthusiastic and eager to build your skills.

Relevant university classes, certifications like Google Ads or HubSpot, and any previous experience — whether from internships or personal projects — will highlight your foundation in digital marketing.

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Mid-level digital marketing specialist CV

As you gain experience as a digital marketer, your CV should reflect your growing ability to plan and execute campaigns.

Measure the results of your previous achievements, and emphasise metrics that align with your background and the role you’re applying for. Engagement and ROI improvements are two good examples.

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Digital marketing manager CV

As with any management-level CV, the pull of a strong digital marketing job application is in your ability to show your strengths in both strategy and project execution.

Highlight your leadership skills, even if you’ve only worked with small teams so far, and prioritise scalable achievements, especially those tied to core business goals or growth targets.

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How to write your digital marketing CV

Whether you’re pursuing an opportunity in content, social media, or paid advertising, you need to know how to write a CV that advertises your relevant skills memorably and impactfully. Here are three tips to level up your digital marketing CV.

1. Put your biggest selling points in your personal statement

Your personal statement is the introduction to your CV. Employers scan it to see if you have the relevant marketing knowledge to meet their needs. Therefore, you should pack this section with relevant skills and achievements that emphasise your suitability for the role.

A standout personal statement for a digital marketing role should highlight:

• Your years of hands-on experience in the field
• Relevant qualifications like degrees or marketing certifications (e.g. CIM, Google Ads)
• Digital tools and platforms you’re most proficient with (e.g., Meta Ads Manager)
• Specialist areas such as SEO, paid media, or content strategy
• Notable campaign achievements

Write your personal statement in under 100 words (2–4 sentences) so it’s memorable and easy to read:

Ambitious professional with 6+ years of experience setting company direction with solid branding strategies. Proven leader with the ability to build teams that drive change, add value, and promote organisational best practices. Reputation for building long-lasting relationships with stakeholders and clients through consistent communication and follow-through.

And if you’re writing a graduate CV, emphasise your education and career goals:

Recent graduate with a Bachelor’s degree in Marketing, fueled by a passion for digital innovation and data-driven strategies. Managed social media campaigns that increased engagement for a startup by 30% within three months. Eager to leverage my skills in SEO and content creation within a dynamic digital marketing team.

2. Emphasise a well-rounded skill set

Digital marketers need the right balance of hard skills and soft skills to build brand awareness and generate online traffic. That’s because effective marketing requires up-to-date knowledge of the right tools as well as an adaptable, people-oriented mindset.

Here are relevant marketing hard skills:

• Data analytics software (Google Analytics, ContentSquare, Adobe Analytics, Pendo, Looker, Amplitude Analytics)
• Email and social media advertising campaigns
• SEO and SEM strategies
• Maintaining client databases and Customer Relationship Management (CRM) processes
• Knowledge of scheduling software (Hootsuite, Mailchimp, ClickFunnels, Instapage, Buffer)

And here are some great marketing soft skills that will help you stand out:

You might include the following:

• Analytical and research skills
• Communication skills
• Critical thinking skills
• Interpersonal skills
• Multitasking
• Creativity

3. Include digital marketing keywords in your CV

Using the right keywords is key for aligning your CV with your target job. Mirroring the language used in the job description is the easiest way to do so.

Look for specific software, areas of specialisation, niches, or industries that the employer is targeting and mention them in your CV where accurate.

To emphasise your expertise, you can also include other CV keywords that convey experience and industry knowledge.

Here are some good keywords for your digital marketing CV:

• Marketing automation
• Pay-per-click (PPC)
• Email marketing
• Search engine optimisation (SEO)
• Search engine marketing (SEM)
• Customer relationship management (CRM)
• Brand awareness
• User experience
• Web analytics
• Content marketing

Here are some examples of how to incorporate these keywords into your digital marketing CV:

• Technically proficient in using online marketing tools (pay-per-click, web analytics, marketing automation)
• Expert in producing high-quality content for brand awareness and SEO strategy

Display your excellent marketing skills by creating a cover letter that markets you to the employer — cover letters are a standard part of applications in the marketing industry.

Make your digital marketing CV

Show your success in campaigns, content, SEO, and analytics with our CV maker and its easy personal statement and bullet point tools.

Save different versions of your CV to your dashboard so you can quickly update and adjust them for each job. Be ready to apply any time.

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Digital marketing job outlook in 2025 — things to know

According to the UK Earnings Explorer provided by the Office for National Statistics (ONS), digital marketers in the UK earn an average annual salary of £31,327.

You can find information about the gender pay gap for digital marketers on the ONS’ website.