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Be sure you use the proper cover letter format to make your cover letter readable and professional.

Copy-and-Paste Marketing Intern Cover Letter Template (Text Format)

(Your Address)

(Today’s Date)

Ed Huang
CV Genius
(Company Address)

Dear Mr Huang,

I’m writing to express my keen interest in the Marketing Intern (Technical SEO) position at CV Genius. With a background in digital marketing and a strong enthusiasm for SEO, I’m eager to contribute my analytical skills and creative approach to enhancing your online visibility.

In my recent coursework in Digital Marketing at [University Name], I developed a solid understanding of SEO principles, including keyword research, content optimisation, and technical audits. I successfully implemented an SEO strategy for a hypothetical business during my studies, increasing simulated organic traffic by 47%. My proficiency in tools like Google Analytics, Ahrefs, and Google Search Console complements my ability to interpret data and implement improvements effectively.

Additionally, I bring practical experience from a part-time role at [Company Name] where I collaborated with a web development team to optimise site performance and ensure mobile responsiveness. This hands-on exposure has honed my ability to address technical issues and maintain alignment with SEO best practices.

I’m inspired by CV Genius’s commitment to delivering impactful digital solutions, and I am excited about the opportunity to contribute to your SEO initiatives. I’d welcome the chance to discuss how my skills and enthusiasm align with your goals.

Yours sincerely,

(Your Name)

How to write a marketing intern cover letter

Before you begin writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

Let’s examine why the example above is a strong cover letter. We also provide actionable tips to help you craft your own impactful cover letter:

1. Highlight your achievements

This applicant emphasised their practical experience from a part-time role at another company, where they collaborated with a web development team to optimise site performance and ensure mobile responsiveness.

By highlighting this achievement, they showcased their ability to translate theoretical SEO knowledge into real-world results. This real-world accomplishment not only demonstrates their technical aptitude but also highlights their teamwork and problem-solving skills — key attributes for success in a technical SEO internship.

Actionable Tip: Choose a professional or academic achievement that demonstrates skills relevant to the role. Emphasise how you successfully applied these skills to solve a problem or achieve a goal.

2. Include hard numbers or metrics

The candidate strengthened their cover letter by incorporating metrics that quantify their SEO impact.

For example, they referenced a 47% increase in simulated organic traffic achieved during their digital marketing coursework.

Including such metrics adds credibility and provides tangible proof of their ability to deliver results.

Additionally, they cited their proficiency with tools like Google Analytics and Ahrefs to reinforce the credibility of the metrics.

Actionable Tip: Include one or two quantifiable results in your letter. Use percentages, pound amounts, or other data points to showcase your contributions clearly and persuasively.

3. Showcase your specialisations

The role’s emphasis on technical SEO aligned with the applicant’s expertise, so they tailored the letter to highlight this specialisation.

They mentioned their technical skills and experience with technical audits, site performance optimisation, and mobile responsiveness. By detailing their familiarity with specific tools and processes, they demonstrated their readiness to contribute in a highly specialised area.

This approach ensured they stood out among applicants who might focus on general marketing skills without specifically addressing the technical SEO requirements.

Actionable Tip: Identify one or two key specialisations that make you unique and tailor your letter to highlight these skills. Use industry-specific terms to demonstrate expertise.

4. Conclude with a strong call to action

For the cover letter conclusion, the candidate created a confident yet inviting call to action.

They conveyed their eagerness to contribute to CV Genius’s SEO initiatives and referenced the company’s commitment to delivering impactful digital solutions to personalise the closing.

This approach left a strong impression of enthusiasm and professionalism while encouraging our director, Ed Huang, to reach out for further discussion.

Actionable Tip: End your letter with an enthusiastic and personalised call to action. Invite the hiring manager to discuss your application further and ensure the tone reflects your genuine interest in the role. Repeat your contact details here to make it even easier for them to reach you.

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Samuel Johns
Written by

Samuel Johns

Samuel Johns is a Certified Professional Resume Writer (CPRW) and senior career counsellor on the CV Genius team, with almost 5 years of experience in the career space. He has helped countless job hunters craft high-quality CVs and cover letters, exceed expectations at interviews, and obtain their dream jobs. Born and raised in County Durham in the beautiful North East of England, he graduated with a BA (Hons) in French Language and Literature from the University of Bristol in 2013 and has worked in Newcastle-upon-Tyne, London, Paris, and Taipei as a French–English translator. He’s determined to use his native English and fluent French skills to help UK and French candidates get the jobs they deserve. In addition to the British and French versions of CV Genius, Samuel’s job-hunt advice has been published on numerous websites, including Careers.org, the University of Warwick, the Enterprisers Project, and HR.com. If you’d like to collaborate, please reach out to Samuel through LinkedIn. Please note, we don’t accept guest posts and won’t reply to such requests.