PERSONAL STATEMENT
Accomplished Social Media Coordinator with 4+ years of experience in managing brands’ online presence, with expertise in major social media platforms such as Facebook, Twitter, TikTok, YouTube, and Instagram. Capable of handling multiple campaigns and delivering results by increasing conversions, engagement, and followers. Experienced in launching successful campaigns with a £250k budget and developing viral content with millions of engagements. Seeking to grow [Company Name]’s brand awareness and increase conversions by applying for its open Social Media Coordinator role.
WORK EXPERIENCE
Social Media Coordinator
Social Republic, York, May 2021–Present
- Implement marketing strategies to boost audience engagement and visibility while utilising best practices for SEO optimisation
- Strengthen customer relationships through engagement and customer care
- Develop creative content such as infographics, live sessions, and video reels for Facebook, TikTok, Instagram, LinkedIn, and Twitter
- Manage a 9-member team and collaborate closely with Marketing and Product departments
- Collaborate with 14+ social media influencers, resulting in a 150% increase in free trial sign-ups
- Spearhead a project with a £250k social media budget and launched three viral campaigns that garnered 3M+ engagement and increased conversions by more than 210% in the first four weeks
Social Media Assistant
TailorMade Media, York, December 2018–July 2021
- Designed and executed campaigns on Facebook, TikTok, and YouTube which resulted in an increase of 50,000+ followers within three months
- Curated on-brand and creative marketing content such as informational articles, blogs, videos, and other promotional materials
- Performed 200+ in-depth competitor reviews composed of competitors’ activities, keyword use, placement bids, and more
- Launched a viral video marketing campaign that resulted in engagements increasing by 3+ million people to date
- Grew a Facebook community to 30,000+ members
EDUCATION
University of York, York (September 2015–June 2018)
BA (Hons) Business of the Creative Industries (upper second-class honours, 2:1)
Relevant Modules: Business for Screen, Content Development, Creative Materials, Introduction to Screen Production Methods, Business for Performance
York High School, York (September 2008–June 2015)
A-Levels: English Literature (A), English Language (A), Philosophy & Ethics (B)
GCSEs: 11 A*–C including Maths, English, and ICT
KEY SKILLS
- Content marketing strategy
- Pinterest management
- SEO copywriting
- Adobe Creative Cloud
- Facebook Ads
- Google Analytics
- Multitasking
- Hootsuite
- BuzzSumo
HOBBIES AND INTERESTS
- Vlogging
- Digital and film photography
- Reading true crime novels
- Listening to podcasts
- Writing poetry and screenplays