Ensure your CV format is structured to best highlight your unique experience and life situation.

Marketing Manager CV Template (Text Format)

PERSONAL STATEMENT

Marketing Manager with 10+ years of success in developing strategic marketing plans to gain the loyalty of target audiences and boost overall sales. Solid track record of promoting businesses, service, products, and brands. Skilled in generating new business leads, forecasting budgets, and leading functions in the marketing department.

WORK EXPERIENCE

Marketing Manager
Data Drive Ltd.
December 2020–Present, Manchester

  • Decreased customer dissatisfaction by 25% via client survey analysis and execution of countermeasures
  • Boosted sales by 45% by successfully establishing new customer segments and organising yearly marketing fairs and events
  • Fix 100% of bugs by completing monthly audits for Instagram, Facebook, and Bing platforms
  • Raise product awareness by producing compelling marketing assets, such as videos, emails, presentations, and speeches
  • Lead recruitment and training of top talent within the marketing department for functional excellence
  • Increased marketing and sales objectives by 100% by developing and launching a 2-year marketing strategy

Marketing Associate
Userlive
August 2013–December 2020, Manchester

  • Drove email marketing campaigns resulting in an increase of service subscriptions by 25% within two months
  • Gained 900+ Facebook followers by successfully implementing outreach strategies
  • Trained 15 new staff members on standard operating procedures and adjusting to the company culture
  • Generated informative surveys using SurveyMonkey to gain insightful data and improve customer experiences
  • Tracked opportunities in Salesforce to accomplish each quarter’s sales targets and upcoming goals
  • Designed new marketing collateral that strengthened Userlive’s brand image by 15% and received positive user feedback through surveys and user interviews

Marketing Intern
Twenty Four Agencies
July 2011–August 2013, Manchester

  • Supported data-driven decisions through market research and trend analysis
  • Boosted productivity of marketing manager by taking care of all administrative tasks including answering emails and compiling data reports
  • Attended weekly team meetings and shared creative ideas to optimise business goals and objectives
  • Managed the company’s Twitter, Instagram, and Facebook accounts

EDUCATION AND CERTIFICATIONS

BA (Hons) Marketing, upper second-class honours (2:1)
The University of Manchester
2008–2011, Manchester

Relevant modules:

  • Marketing Research
  • Consumer Behaviour
  • Advertising Management
  • International Marketing
  • Integrated Marketing Communications
  • Business Marketing Operations
  • New Product Development

Digital Strategy and Planning Specialist (Certification)
Digital Marketing Institute
2020, Online

Marketing Analytics for Consumer Insights (Certification)
The London School of Economics and Political Science
2019, Online

KEY SKILLS

  • Sales generation
  • Market research
  • Competitor Analysis
  • Stakeholder engagement
  • Strategic planning
  • Team management

HOBBIES AND INTERESTS

  • Chess (Rating: 1645)
  • Tourism (Visited 9 countries)
  • Cooking (Expertise in grilling and baking)

How to write a marketing manager CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

In today’s competitive job market, you need to successfully advertise your skills, training, background, and work experiences to make a positive impression on employers.

You already know you’re qualified for the marketing manager position, so don’t let a dull CV stop you from getting a dream marketing manager position with great pay and benefits.

You also need to make a cover letter that introduces your marketing manager CV to employers.

Here are four important tips you can use to earn more interviews for marketing manager roles:

1. Highlight your marketing and management skills

When an employer skims through hundreds of applications, one of the important things they look at is the skills on your CV that are relevant to the vacant role.

First, list your hard skills — technical skills you learned from school or marketing courses, training, and practical job experience.

Here are some of the most applicable hard skills for your marketing manager CV:

  • Contract negotiation
  • Developing marketing strategies
  • Documenting and categorising data
  • Evaluating marketing staff performance
  • Knowledge of marketing software and tools
  • Market research studies
  • Sales forecasting

Additionally, being a marketing manager means you need several soft skills. Soft skills are tied to how you interact with your colleagues and clients.

Soft skills should be emphasised in your personal statement or work experience bullet points. For instance:

  • Demonstrated adaptability by quickly pivoting marketing strategies in response to changing market conditions, resulting in a 25% increase in lead generation during a challenging economic period
  • Used exceptional communication skills to collaborate with cross-functional teams, ensuring alignment and buy-in for marketing initiatives, leading to successful product launches and increased brand awareness

Here are some other soft skills relevant for a marketing manager position:

 

  • Adaptability
  • Communication skills
  • Coaching and training
  • Creativity and innovation
  • Curiousity
  • Interpersonal skills
  • Leadership skills
  • Organisational skills
  • Sales skills
  • Teamwork skills
  • Time management skills
  • Ability to work under pressure

 

Along with highlighting your skills, include any marketing industry certifications you’ve received from accredited organisations. Highlighting your certifications gives employers an idea of what you’re knowledgeable in and shows you’re committed to growing your marketing career.

2. Use hard numbers to showcase your marketing and managerial achievements

Marketing managers regularly use data to convince customers to buy their products and services. Including such data in your marketing manager CV is just as important as it is when you’re doing marketing work, because in both cases you’re marketing yourself and your knowledge to a third party.

So rather than simply listing duties in your CV, try to quantify your accomplishments with data (also known as hard numbers on a CV) from past jobs to make your future employer realise how you’d be an asset to their company.

Here are some examples of hard numbers in a marketing manager CV example:

An example of hard numbers on a marketing CV
Hard numbers highlight your accomplishments and provide context for employers.

Notice that these statements have two things in common. Each statement:

  1. describes collected data either in currency amounts or percentages
  2. expresses the amount of time spent to make this progress

These hard numbers focus on the candidate’s ability to drive customer traffic and increase revenue, and give the recruiter a brief rundown of what their selling points are.

And to show your attention to detail, mention brands you’ve worked with and software programs you can use that are relevant to the open position.

Specific details boost your credibility and let potential employers know that they don’t need to train you to use their existing tools and applications.

Be careful not to use too many acronyms in your CV. Prospective employers may be confused if the terms used are too company-specific.

3. Only include relevant information

Finally, make a CV that only highlights details related to high-level marketing work.

A recruiter might find a multiple-page CV too tedious and complicated. Irrelevant information like unrelated hobbies or out of place skills will make employers lose interest in your application.

Your marketing manager CV shouldn’t go beyond two pages to avoid the risk of losing your potential employer’s attention while they review it.

Only include details that fit the specific role you’re applying for to help recruiters easily find your pertinent qualifications. So in addition to your contact details, emphasise your suitable skills, certifications, and professional experiences in your marketing CV.

4. Choose a professional format

When an employer has to work through a messy or chaotic CV formatting job, they’ll immediately have a negative impression of a candidate even if the candidate is clearly qualified. To avoid submitting a disorganised application, follow a standard CV layout.

A clear CV format includes the following details:

However, depending on your professional background, these details may be moved around a bit. For instance, you may choose to follow a skills based CV format to emphasise your skills rather than your work experiences.

Using a skills based CV helps employers focus more on your professional abilities and expertise rather than the gaps or shortcomings in your work history.

When formatting your marketing manager CV, carefully consider the words you’re using. Read your CV out loud to check if the sentences flow easily, and avoid awkward phrases.


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Written by

Eva Chan

Eva Chan is a Certified Professional Resume Writer (CPRW) and Senior PR Writer at CV Genius. Born and raised in Vancouver, British Columbia, Eva has 6+ years of experience inspiring and guiding a range of professionals.   Eva graduated from the University of British Columbia with a bachelor’s degree in English.   Eva's insights and career advice have earned recognition from leading platforms including CNBC, The Wall Street Journal, WorkLife, and Forbes.   For any media-related queries or for a future quote, you can reach her at [eva] @ [cvgenius.com] or connect with her via LinkedIn. Please note that we don’t accept any guest posts.