PERSONAL STATEMENT
Marketing Manager with 10+ years of success in developing strategic marketing plans to gain the loyalty of target audiences and boost overall sales. Solid track record of promoting businesses, service, products, and brands. Skilled in generating new business leads, forecasting budgets, and leading functions in the marketing department.
WORK EXPERIENCE
Marketing Manager
Data Drive Ltd.
December 2020–Present, Manchester
- Decreased customer dissatisfaction by 25% via client survey analysis and execution of countermeasures
- Boosted sales by 45% by successfully establishing new customer segments and organising yearly marketing fairs and events
- Fix 100% of bugs by completing monthly audits for Instagram, Facebook, and Bing platforms
- Raise product awareness by producing compelling marketing assets, such as videos, emails, presentations, and speeches
- Lead recruitment and training of top talent within the marketing department for functional excellence
- Increased marketing and sales objectives by 100% by developing and launching a 2-year marketing strategy
Marketing Associate
Userlive
August 2013–December 2020, Manchester
- Drove email marketing campaigns resulting in an increase of service subscriptions by 25% within two months
- Gained 900+ Facebook followers by successfully implementing outreach strategies
- Trained 15 new staff members on standard operating procedures and adjusting to the company culture
- Generated informative surveys using SurveyMonkey to gain insightful data and improve customer experiences
- Tracked opportunities in Salesforce to accomplish each quarter’s sales targets and upcoming goals
- Designed new marketing collateral that strengthened Userlive’s brand image by 15% and received positive user feedback through surveys and user interviews
Marketing Intern
Twenty Four Agencies
July 2011–August 2013, Manchester
- Supported data-driven decisions through market research and trend analysis
- Boosted productivity of marketing manager by taking care of all administrative tasks including answering emails and compiling data reports
- Attended weekly team meetings and shared creative ideas to optimise business goals and objectives
- Managed the company’s Twitter, Instagram, and Facebook accounts
EDUCATION AND CERTIFICATIONS
BA (Hons) Marketing, upper second-class honours (2:1)
The University of Manchester
2008–2011, Manchester
Relevant modules:
- Marketing Research
- Consumer Behaviour
- Advertising Management
- International Marketing
- Integrated Marketing Communications
- Business Marketing Operations
- New Product Development
Digital Strategy and Planning Specialist (Certification)
Digital Marketing Institute
2020, Online
Marketing Analytics for Consumer Insights (Certification)
The London School of Economics and Political Science
2019, Online
KEY SKILLS
- Sales generation
- Market research
- Competitor Analysis
- Stakeholder engagement
- Strategic planning
- Team management
HOBBIES AND INTERESTS
- Chess (Rating: 1645)
- Tourism (Visited 9 countries)
- Cooking (Expertise in grilling and baking)