Marketing Manager CV Example & Writing Guide

In today’s competitive job market, you need to successfully advertise your skills, training, background, and work experiences to make a positive impression on employers.

You already know you’re qualified for the marketing manager position, so don’t let a dull CV stop you from getting a dream marketing manager position with great pay and benefits.

Here are four important tips you can use to earn more interviews for marketing manager roles:

1. Highlight your marketing and management skills

When an employer skims through hundreds of applications, one of the important things they look at is the skills on your CV that are relevant to the vacant role.

First, list your hard skills — technical skills you learned from school or marketing courses, training, and practical job experience.

Here are some of the most applicable hard skills for your marketing manager CV:

• Contract negotiation
• Developing marketing strategies
• Documenting and categorising data
• Evaluating marketing staff performance
• Knowledge of marketing software and tools
• Market research studies
• Sales forecasting

Additionally, being a marketing manager means you need several soft skills. Soft skills are tied to how you interact with your colleagues and clients.

Soft skills should be emphasised in your personal statement or work experience bullet points. For instance:

• Demonstrated adaptability by quickly pivoting marketing strategies in response to changing market conditions, resulting in a 25% increase in lead generation during a challenging economic period
• Used exceptional communication skills to collaborate with cross-functional teams, ensuring alignment and buy-in for marketing initiatives, leading to successful product launches and increased brand awareness

Here are some other soft skills relevant for a marketing manager position:

2. Use hard numbers to showcase your marketing and managerial achievements

Marketing managers regularly use data to convince customers to buy their products and services. Including such data in your marketing manager CV is just as important as it is when you’re doing marketing work, because in both cases you’re marketing yourself and your knowledge to a third party.

So rather than simply listing duties in your CV, try to quantify your accomplishments with data (also known as hard numbers on a CV) from past jobs to make your future employer realise how you’d be an asset to their company.

Here are some examples of hard numbers in a marketing manager CV example:

Notice that these statements have two things in common. Each statement:

1. describes collected data either in currency amounts or percentages
2. expresses the amount of time spent to make this progress

These hard numbers focus on the candidate’s ability to drive customer traffic and increase revenue, and give the recruiter a brief rundown of what their selling points are.

And to show your attention to detail, mention brands you’ve worked with and software programs you can use that are relevant to the open position.

Specific details boost your credibility and let potential employers know that they don’t need to train you to use their existing tools and applications.

3. Only include relevant information

Finally, make a CV that only highlights details related to high-level marketing work.

A recruiter might find a multiple-page CV too tedious and complicated. Irrelevant information like unrelated hobbies or out of place skills will make employers lose interest in your application.

Your marketing manager CV shouldn’t go beyond two pages to avoid the risk of losing your potential employer’s attention while they review it.

4. Choose a professional format

When an employer has to work through a messy or chaotic CV formatting job, they’ll immediately have a negative impression of a candidate even if the candidate is clearly qualified. To avoid submitting a disorganised application, follow a standard CV layout.

A clear CV format includes the following details:

• CV title
• CV personal statement
• work experience section
• education section
• key skills
• hobbies and interests CV section or an additional section like ‘Certifications’

However, depending on your professional background, these details may be moved around a bit. For instance, you may choose to follow a skills based CV format to emphasise your skills rather than your work experiences.

Using a skills based CV helps employers focus more on your professional abilities and expertise rather than the gaps or shortcomings in your work history.

Marketing manager job outlook — things to know

According to the UK Earnings Explorer provided by the Office for National Statistics (ONS), marketing managers in the UK earn an average annual salary of £49,800.

You can find information about the gender pay gap for marketing managers on the ONS’ website.

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