PERSONAL STATEMENT
Detail-oriented copywriter with 6+ years of professional experience producing high-quality content for company websites, print ads, and catalogues. Committed to creating clear and compelling SEO-friendly content to drive traffic, convert customers, and increase profitability. Looking to contribute my talent and experience to promote the Lululemon brand.
WORK EXPERIENCE
Copywriter
Wallmans | August 2019–Present, Cardiff
- Produce creative marketing solutions from inception to deployment through diverse media, including ads, videos, websites, and social media
- Increased relevant organic search traffic by 60% through keyword optimisation
- Work closely with the Project Manager to create 50+ marketing materials per quarter
- Boosted annual sales by 50% by producing creative, concise, and error-free content
- Increased online audience from 500 to 6,000 over six months through targeted writing campaigns
Copywriter
Artisan du Chocolat | May 2017–November 2018, Cardiff
- Led a team of web and graphic designers to develop compelling marketing materials crucial for promoting the brand and increasing product turnover
- Improved customer engagement and company reviews on Google from 2.3/5 to 4.2/5 within 3 months
- Researched and created accurate and reliable content to build customer trust and generate leads
- Developed creative briefs that reduced time wasted and increased productivity across all departments by 75%
- Reflected the brand’s unique voice through e-newsletter and website landing page copy
Copywriter
Apricot | January 2015–May 2017, Limerick
- Wrote conversion-driven copy for publication on the company website in compliance with the ASA and CAP codes of advertising practice
- Created data-driven content on industry trends and customer needs to generate leads and increase traffic by 78%
- Infused creative concepts with brand values across all product campaigns to boost landing page conversions by 50% in 4 months
- Managed all aspects of content creation on a customer-focused landing page, raising consumer awareness scores by 26% in 3 months
- Awarded staff member of the year award in recognition of excellent performance growing the company market share by 5%
EDUCATION
Royal College of Art | 2007–2009, London, UK
Bachelors (Hons), Mass Communication
Limerick Institute of Technology | 2005– 2007, Limerick, Ireland
Diploma in Digital Marketing
KEY SKILLS
- Expert copywriting skills
- Editing and proofreading
- Skilled in search engine optimisation (SEO)
- Content management systems
- Project management
- Excellent people skills
- Fluent in English and Spanish
- HTML
- Google Analytics
- Google Search Console
- Trend analysis
HOBBIES AND INTERESTS
- Watching TV (BBC News and documentaries)
- Playing football every week
- Reading non-fiction books
- Solving puzzles
- Fishing