Ensure your CV format is structured to best highlight your unique experience and life situation.
Copywriter CV Template (Text Format)
PERSONAL STATEMENT
Detail-oriented copywriter with 6+ years of professional experience producing high-quality content for company websites, print ads, and catalogues. Committed to creating clear and compelling SEO-friendly content to drive traffic, convert customers, and increase profitability. Looking to contribute my talent and experience to promote the Lululemon brand.
WORK EXPERIENCE
Copywriter
Wallmans | August 20XX–Present, Cardiff
- Produce creative marketing solutions from inception to deployment through diverse media, including ads, videos, websites, and social media
- Increased relevant organic search traffic by 60% through keyword optimisation
- Work closely with the Project Manager to create 50+ marketing materials per quarter
- Boosted annual sales by 47% by producing creative, concise, and error-free content
- Increased online audience from 500 to 6,000 over six months through targeted writing campaigns
Copywriter
Artisan du Chocolat | May 20XX–November 20XX, Cardiff
- Led a team of web and graphic designers to develop compelling marketing materials crucial for promoting the brand and increasing product turnover
- Improved customer engagement and company reviews on Google from 2.3/5 to 4.2/5 within 3 months
- Researched and created accurate and reliable content to build customer trust and generate leads
- Developed creative briefs that reduced time wasted and increased productivity across all departments by 75%
- Reflected the brand’s unique voice through e-newsletter and website landing page copy
Copywriter
Apricot | January 20XX–May 20XX, Limerick
- Wrote conversion-driven copy for publication on the company website in compliance with the ASA and CAP codes of advertising practice
- Created data-driven content on industry trends and customer needs to generate leads and increase traffic by 78%
- Infused creative concepts with brand values across all product campaigns to boost landing page conversions by 47% in 4 months
- Managed all aspects of content creation on a customer-focused landing page, raising consumer awareness scores by 26% in 3 months
- Awarded staff member of the year award in recognition of excellent performance growing the company market share by 5%
EDUCATION
Royal College of Art | 20XX–20XX, London, UK
Bachelors (Hons), Mass Communication
Limerick Institute of Technology | 20XX– 20XX, Limerick, Ireland
Diploma in Digital Marketing
KEY SKILLS
- Expert copywriting skills
- Editing and proofreading
- Skilled in search engine optimisation (SEO)
- Content management systems
- Project management
- Excellent people skills
- Fluent in English and Spanish
- HTML
- Google Analytics
- Google Search Console
- Trend analysis
HOBBIES AND INTERESTS
- Watching TV (BBC News and documentaries)
- Playing football every week
- Reading non-fiction books
- Solving puzzles
- Fishing
39 skills to list on your copywriter CV
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Copywriters create compelling advertising and marketing materials, including articles, digital content, and brochures. By successfully communicating with clients and understanding the product or service they’re promoting, copywriters use the written word to engage with customers.
Degrees in English, Journalism, and Marketing are useful for copywriting but not required because employers focus mostly on your previous work experience writing clear and concise copy.
As copywriting is a creative field, copywriters must have diverse soft skills (personality traits related to how you interact with others and approach work). But competitive copywriters will also have relevant technical skills (hard skills learned through training) related to marketing, such as WordPress skills.
So when you’re writing your CV, include copywriting hard and soft skills like the following to land your desired position:
- Writing skills
- Editing and proofreading
- Good command of grammar and spelling
- SEO
- Google Analytics
- Google Search Console
- HTML
- CSS
- JavaScript
- A/B testing
- Conversion rate optimisation
- Image optimisation
- Microsoft Office
- UI/UX experience
- Keyword research
- Headline creation
- Industry-specific knowledge
- Target audience analysis
- Social media
- Content management systems
- Conceptual thinking
- Interpersonal skills
- Communication skills
- Marketing strategy
- Unique content creation
- Trend awareness and analysis
- Storytelling
- Research
- Teamwork skills
- Brand awareness and understanding
- Attention to detail
- Computer skills
- Time management skills
- Critical thinking skills
- Ability to work under pressure
- Project management
- Marketing software (e.g., Hubspot, Mailchimp)
- Multitasking skills
- Organisational skills
Copywriter job outlook in 2025 — things to know
According to the Office for National Statistics (ONS), copywriters in the UK earn an average annual salary of £31,327.
You can find information about the gender pay gap for copywriters on the ONS’ website.