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Copywriter CV Example

| By | Reviewed by the CV Genius CPRW Team

As members of the marketing team, copywriters promote brands by creating original, clear, and engaging written content. Your CV is the first example of your work that employers will see, so let our copywriter CV example and list of top copywriter skills teach you how to make a good impression.

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The first page of a two-column copywriter CV with a red and black header over the applicant's personal statement, education, key skills, and work experience sections
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Personal Statement

Detail-oriented copywriter with 6+ years of professional experience producing high-quality content for company websites, print ads, and catalogues. Committed to creating clear and compelling SEO-friendly content to drive traffic, convert customers, and increase profitability. Looking to contribute my talent and experience to promote the Lululemon brand.

Work Experience

Copywriter

Wallmans | August 2019–Present, Cardiff

  • Produce creative marketing solutions from inception to deployment through diverse media, including ads, videos, websites, and social media
  • Increased relevant organic search traffic by 60% through keyword optimisation
  • Work closely with the Project Manager to create 50+ marketing materials per quarter
  • Boosted annual sales by 50% by producing creative, concise, and error-free content
  • Increased online audience from 500 to 6,000 over six months through targeted writing campaigns

Copywriter

Artisan du Chocolat | May 2017–November 2018, Cardiff

  • Led a team of web and graphic designers to develop compelling marketing materials crucial for promoting the brand and increasing  product turnover
  • Improved customer engagement and company reviews on Google from 2.3/5 to 4.2/5 within 3 months
  • Researched and created accurate and reliable content to build customer trust and generate leads
  • Developed creative briefs that reduced time wasted and increased productivity across all departments by 75%
  • Reflected the brand’s unique voice through e-newsletter and website landing page copy

Copywriter

Apricot | January 2015–May 2017, Limerick

  • Wrote conversion-driven copy for publication on the company website in compliance with the ASA and CAP codes of advertising practice
  • Created data-driven content on industry trends and customer needs to generate leads and increase traffic by 78%
  • Infused creative concepts with brand values across all product campaigns to boost landing page conversions by 50% in 4 months
  • Managed all aspects of content creation on a customer-focused landing page, raising consumer awareness scores by 26% in 3 months
  • Awarded staff member of the year award in recognition of excellent performance growing the company market share by 5%

Education

Royal College of Art | 2007–2009, London, UK

Bachelors (Hons), Mass Communication

Limerick Institute of Technology | 2005– 2007, Limerick, Ireland

Diploma in Digital Marketing

Key Skills

  • Expert copywriting skills
  • Editing and proofreading
  • Skilled in search engine optimisation (SEO)
  • Content management systems
  • Project management
  • Excellent people skills
  • Fluent in English and Spanish
  • HTML
  • Google Analytics
  • Google Search Console
  • Trend analysis

Hobbies & Interests

  • Watching TV (BBC News and documentaries)
  • Playing football every week
  • Reading non-fiction books
  • Solving puzzles
  • Fishing

Skills to list on your copywriter CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

Copywriters are responsible for creating compelling and effective advertising and marketing materials, including articles, digital content, and brochures. By successfully communicating with clients and understanding the product or service they’re promoting, copywriters use the written word to engage customers.

You can find work as a copywriter if you have a foundation degree or higher national diploma. Degrees in English, Journalism, and Marketing are useful for copywriting but not required. Employers place greater importance on your previous work experience writing clear and concise copy.

As copywriting is a creative field, copywriters must have diverse soft skills (personality traits related to how you interact with others and approach work). But competitive copywriters will also have technical skills (hard skills learned through training) related to marketing.

Include these top copywriting skills on your CV to land your desired position:

  • Writing skills
  • Editing and proofreading
  • Good command of grammar and spelling
  • SEO
  • Google Analytics
  • Google Search Console
  • HTML
  • CSS
  • JavaScript
  • A/B testing
  • Conversion rate optimisation
  • Image optimisation
  • Microsoft Office
  • UI/UX experience
  • Keyword research
  • Headline creation
  • Industry-specific knowledge
  • Target audience analysis
  • Social media
  • Content management systems (e.g., WordPress)
  • Conceptual thinking
  • Interpersonal skills
  • Communication skills
  • Marketing strategy
  • Unique content creation
  • Trend awareness and analysis
  • Storytelling
  • Research
  • Teamwork skills
  • Brand awareness and understanding
  • Attention to detail
  • Computer skills
  • Time management skills
  • Critical thinking skills
  • Ability to work under pressure
  • Project management
  • Marketing software (e.g., Hubspot, Mailchimp)
  • Multitasking skills
  • Organisational skills

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