PERSONAL STATEMENT
Forward-thinking public relations officer with three years of experience in the fashion industry. Worked with two award-winning media relations agencies, assisting smaller design firms to increase retail presence in the UK. Used targeted outreach strategies to increase client base by 10% over two years. Seeking in-house press position with opportunities to advance into a managerial role.
WORK EXPERIENCE
Public Relations Officer
WEARE PR
April 2020–present — 2.5 years, Southampton
- Work closely with account team to build, develop, and execute PR strategies
- Supervise account interns, ensuring client reports and media pitches follow company guidelines and style guides
- Collate and analyse media coverage for new opportunities, helping WEARE PR establish relationships with two key industry leaders, increasing reach by 15%
- Write and edit features and case studies for in-house publications and collaborate with photographers to create vivid accompanying visuals
Public Relations Intern
Wieden + Kennedy
August 2019–February 2020 — 6 months, Shoreditch, London
- Wrote and edited press releases and lookbooks, ensuring key messages reached target audiences
- Monitored magazines, news sites, and social media for new opportunities and presented findings to account team in weekly meetings
- Assisted in coordinating studio and location photography, including PR lookbook ahead of London Fashion Week A/W 2020
- Personally delivered samples and ensured they were returned on time
- Prepared regular client reports and attended client meetings with the account manager
EDUCATION
Bachelor of Arts (Hons), Journalism (2.1)
London College of Communication
2016–2019, London
Relevant modules: Multimedia Storytelling, Long-Form Journalism, Fashion Journalism, Media Analysis, Audio Journalism and Podcasting, Writing for Public Relations
Castle Hill Sixth Form College
2016–2014, Ipswich
A-Levels: English Literature (A), Business Studies (B), Psychology (B)
SKILLS & QUALIFICATIONS
- Google Analytics (passed Google Analytics for Beginners)
- Adobe Photoshop
- Social listening tools (Sprout, Hootsuite)
- Excellent communication and interpersonal skills
- Time management
- Conversational Spanish (CEFR B1)
HOBBIES & INTERESTS
- Theatre enthusiast, volunteer producing productions at Joseph Rowntree Theatre
- Keen baker
- Yoga (Vinyasa, Hatha)