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Marketing Cover Letter

| By | Reviewed by Geoffrey R. Scott, CPRW

Write a marketing cover letter that helps you land your dream job by taking ideas from our free downloadable sample and writing tips written by professional marketers, or save yourself the hassle and use our custom cover letter builder.

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Marketing Cover Letter (Text Format)

Be sure you use the proper cover letter format to make your cover letter readable and professional.

Text Format

Dear [Mr/Ms/Mx] [Contact Person’s Name],

I’m writing to you regarding the marketing role I saw on [Website Name]. With more than three years of experience creating compelling written and visual content, I’m both qualified and prepared to bring my writing and SEO talents to your company as a Digital Marketing Specialist.

Proficient with SEO tools such as Ahrefs, SEMrush, and Google Analytics, I’ve increased the CTR on pages I wrote or optimised by 7% on average, which has contributed to a 17% increase in Nissan’s profits despite the challenges posed by Brexit and COVID-19. As Nissan’s Digital Marketing Specialist, I also collaborate with a diverse, 47-member team through weekly meetings and group tasks, which has helped me refine my project management and people skills.

As you can see from my CV, I’ve worked my way up from a Customer Assistant to Digital Marketing Specialist in just two years. I regularly exceed my manager’s goals and am valued for my ability to develop solutions for any marketing problems that come our way. My proudest professional achievement was working on an outreach campaign that led to 47 new, high-value backlinks and helped increase TopStrategy’s organic traffic by 37% in one year.

Lastly, assisting 200+ customers daily during my time as a Customer Assistant at Waitrose taught me how to identify what people want and how to deliver it – which I believe is the essence of good marketing. I’m keen to join your company and apply these skills as an immediate contributor to your team. [Website Name] offers impeccable career growth opportunities, and the job description promises a colourful role that suits my interests and expertise.

I would be grateful for the opportunity to showcase my abilities further in an interview. I look forward to hearing back. I can be reached on [Phone Number] or at [email protected] Thank you for your time and consideration.

Best Regards,
[Your Name]

How to write a marketing cover letter

Before you begin writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

If you like diverse roles covering different aspects of a business such as managing social media, running campaigns, and creating content, then a job in marketing is right for you.

However, marketing is a highly competitive field, so perfecting your cover letter is essential to your success.

To help your marketing application stand out, here are three expert cover letter writing tips for you to consider when writing your own.

1. Highlight your marketing skills

In marketing, you’re expected to spend time analysing data, creating content, researching trends, and spearheading campaigns, so the ideal candidate will have a set of marketing-specific skills to help them achieve their goals. Fill your cover letter with keywords from the job description that highlight these specific skills.

When employers or applicant tracking systems (ATS) scan your cover letter, they’ll discard your application if they don’t spot the necessary keywords, so inserting non-relevant words in your cover letter won’t be effective.

Here’s a list of key marketing skills you can add to your cover letter (if relevant):

  • Adaptability
  • Networking
  • Sales skills
  • Customer service
  • Email marketing
  • Microsoft Office (Excel, Word, Outlook)
  • Sales and marketing software
  • Social media management
  • Video editing software (Apple Final Cut Pro, Premiere Pro)
  • SEO tools (Ahrefs, Accuranker)

2. Use numbers when listing your achievements

Success in the marketing industry is usually measured with data, so using numbers that quantify your achievements makes it easier for marketing employers to understand how capable you are.

Adding examples of your achievements in your cover letter’s body text and using numbers to back them up will show employers you’re results-driven.

Here are some examples of how to effectively quantify your marketing achievements:

  • Increased company X’s Instagram followers by 350% within one month of onboarding
  • Increased company X’s Ahrefs Domain Rating (DR) from 52 to 58 by attaining 19 relevant backlinks, helping fuel 23% website organic traffic growth
  • Trained a team of 9 marketing specialists, all of whom contributed to improving company revenue by 13% in 2020

3. End with a memorable closing statement

Closing your cover letter is like closing a marketing deal – you want to leave both parties satisfied.

To come across as confident but not pushy, reiterate how you can add value to their company and add a line thanking the employers for considering your application.

After that, you can list your contact details again to help employers reach you more easily and hopefully update you with good news about your application.

Lastly, end with a professional sign-off like “Yours sincerely” or “Yours faithfully” to avoid sounding overly familiar.

 

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