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Marketing Cover Letter Example

| By | Reviewed by Samuel Johns, CPRW

Got the skills to build brand awareness and max out market share? Write a marketing cover letter that showcases your expertise with our free downloadable example, text template and writing tips, or save yourself the hassle and use our custom cover letter builder.

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Marketing Cover Letter Template (Text Format)

Be sure you use the proper cover letter format to make your cover letter readable and professional.

Text Format

Today’s Date

Contact Person’s Name
123 Company Address
Town
Postcode
07965 345 456
contact.email@gmail.com

Dear [Mr/Ms/Mx] [Contact Person’s Name],

I’m writing to you regarding the marketing role I saw on [Website]. With more than three years of experience creating compelling written and visual content, I’m both qualified and prepared to bring my writing and SEO talents to your company as a Digital Marketing Specialist.

Proficient with SEO tools such as Ahrefs, SEMrush, and Google Analytics, I’ve increased the CTR on pages I’ve written or optimised by 7% on average as a Digital Marketing Specialist for Nissan. These contributions have led to a 17% increase in Nissan’s profits despite the challenges posed by Brexit and COVID-19. In my present role, I also collaborate with a diverse, 47-member team through weekly meetings and group tasks, which has helped me refine my project management and people skills.

As you can see from my CV, I’ve worked my way up from a Customer Assistant to Marketing Assistant to Digital Marketing Specialist in just two years. I regularly exceed my manager’s goals and am valued for my ability to develop solutions for any marketing problems that come our way. My proudest professional achievement was working on an outreach campaign for TopStrategy that led to 52 new, high-value backlinks and helped increase TopStrategy’s organic traffic by 37% in one year.

Lastly, assisting 200+ customers daily during my time as a Customer Assistant at Waitrose taught me how to identify what people want and how to deliver it — which is the essence of good marketing. I’m keen to join your company and apply these skills as an immediate contributor to your team. [Company Name] offers exciting career growth opportunities, and the job description promises a colourful role that suits my interests and expertise.

I’d be grateful for the opportunity to showcase my abilities further in an interview. I look forward to hearing back. I can be reached on 07912 987 765 or at youremail@email.com. Thank you for your time and consideration.

Best regards,

[Your Name]

How to write a the perfect cover letter for a marketing job

Before you begin writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

If you’re a skilled communicator with talent for strategising, budgeting, and managing social media, then a job in marketing is perfect for you.

However, as promotion, persuasion, and storytelling are crucial qualities in the marketing industry, you’ll need to perfect your marketing cover letter to get the job you want.

To convince employers that you’re perfect for the job, here are three expert marketing cover letter tips to help you write your own.

1. Target the employer with the right marketing keywords

Successful marketing is about finding out what the consumer wants and showing them that you’ve got it — your cover letter is no different.

You know from the job description that the employer is looking for someone with specific job-specific skills, such as analysing data, creating content, researching trends, and spearheading campaigns.

So the first thing the employer will want to know is whether you have the right skills to help them achieve their goals.

Employers often use applicant tracking software (ATS), which determine which candidates are qualified for a job by checking their CVs and cover letters for relevant skills, job-specific keywords, or years of experience.

Even if the employer doesn’t use an ATS, they’ll scan your cover letter for the right skills and keywords — and they’ll only read your cover letter more thoroughly if you have them.

To give you a head start, here’s a list of marketing skills that frequently appear in marketing job adverts:

2. Use numbers when listing your achievements

Success in the marketing industry is measured with data, so using numbers to express your achievements makes it easier for marketing employers to understand how capable you are.

Adding examples of your achievements in your cover letter’s body text and using numbers to back them up will show employers that you’re results-driven.

Here are some examples of how to effectively quantify your marketing achievements:

  • Increased company X’s Instagram followers by 350% within one month of onboarding
  • Increased company X’s Ahrefs Domain Rating (DR) from 52 to 58 by attaining 19 relevant backlinks, helping fuel 23% website organic traffic growth
  • Trained a team of 9 marketing specialists, all of whom contributed to improving company revenue by 13% in 2020

3. End your marketing cover letter with a memorable closing statement

Closing your cover letter is like closing a marketing deal – you want to satisfy both parties.

To come across as confident but not pushy, reiterate how you can add value to their company and add a line thanking the employers for considering your application.

After that, you can list your contact details again to help employers reach you more easily and hopefully update you with good news about your application.

Lastly, end with a professional sign-off like ‘Yours sincerely’ or ‘Yours faithfully’ to avoid sounding overly familiar.

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