Ensure your CV format is structured to best highlight your unique experience and life situation.

Retail assistant CV template (text format)


Dedicated and experienced retail assistant with over 8 years of experience in dynamic retail environments. Proven track record of delivering exceptional customer service, excelling in fast-paced settings, and leading teams to exceed sales targets. Highly skilled in inventory management, EPOS systems, and customer engagement. Committed to achieving high professional standards and creating memorable experiences for every customer.


Retail Assistant
June 20XX–Present, London Borough of Southwark

  • Deliver outstanding service to customers, ensuring a positive experience from entry to transaction completion; recognised for consistently exceeding customer service expectations
  • Lead a team of 10 associates to achieve and surpass sales goals by average of 15% each quarter through effective up-selling and promotional strategies
  • Manage stock levels and inventory controls using advanced EPOS systems, maintaining accuracy and efficiency in stock replenishments
  • Maintain a 96%+ customer satisfaction rate through excellent customer service skills

Retail Team Leader
Month 20XX–20XX, City of Westminster, London

  • Supervised and trained a diverse team of 15 staff members, fostering a collaborative environment that aligned with company values and high performance standards
  • Streamlined operations which improved customer flow and increased transaction speed by 13%
  • Implemented service strategies that enhanced customer interaction and satisfaction, leading to a 17% increase in repeat customer visits
  • Ensured all tills were balanced at shop closing
  • Onboarded 3 new team members

Retail Assistant
Month 20XX–Month 20XX, London Borough of Tower Hamlets

  • Engaged with customers to assess their needs, provided advice on products and handled cash transactions, contributing to a 25% increase in upselling results
  • Maintained up-to-date knowledge of sports products and trends, effectively sharing expertise with both customers and team members
  • Efficiently processed transactions, including sales, refunds, and exchanges, ensuring accuracy and customer satisfaction
  • Used Spanish skills picked up in secondary school to effectively communicate with Spanish and Latin American visitors to the UK
  • Kept up with latest trends in sportswear to provide up-to-date recommendations to customers of different ages, backgrounds, and genders


Brighton Metropolitan College
NVQ Level 3 in Retail Skills
20XX, Brighton & Hove

Hove Comprehensive School
20XX–20XX, Brighton & Hove
9 GCSEs Grades 9–4, including Maths, English, and ICT


  • Exceptional customer service
  • EPOS proficiency
  • Team leadership
  • Inventory control
  • Sales excellence
  • Conflict resolution
  • Cash handling
  • Product upselling
  • Communication skills


  • Attending music festivals
  • Gym 3–4 times per week

How to write a retail assistant CV

Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.

You’re already accustomed to providing high-quality customer service, but now you need to write an equally winning retail assistant CV.

Don’t forget to make a cover letter that explains the highlights of your retail assistant CV to employers.

Below are three tips to help you write a retail assistant CV that shows why you’re a sales and shopping expert.

1. Write a compelling personal statement

Store managers seek retail assistants who know how to make a positive first impression when customers first enter a shop. And because they have dozens of retail assistant applications to sift through during busy hiring seasons, you need to make a CV that stands out by including a 2–4 sentence CV personal statement.

A retail assistant CV personal statement sits at the top of your CV and displays your:

  • years of volunteer or work experience
  • educational background
  • key skills related to retail or sales
  • interest in fashion or specific company-related products
  • reasons for applying to a retail assistant role

If managers see you’ve written a detailed retail assistant CV personal statement and are impressed with your qualifications, they’re more likely to continue reading the rest of your CV.

Here’s an example of a young retail assistant’s personal statement:

An example of a personal statement from a retail assistant CV with the section heading in a blue bar and the applicant's years of experience bolded.
This applicant wrote a great personal statement without any formal work experience.

2. List your top retail assistant skills

Whether you’re helping customers at a small boutique or a large department store, you need to include several key skills for your CV to prove you can handle the work.

First, mention your hard skills. You’ve likely gained hard skills from practical experience working in previous retail or volunteer roles. For instance, counting change and using a till are common tasks for retail assistants, so add your point of sale (POS) skills and maths skills to your CV.

You also have to stand for long periods of time and move merchandise around the store, so list physical fitness as another hard skill.

These are other hard skills for your retail assistant CV:


  • Arranging product displays
  • Computer skills
  • Stocktaking
  • Foreign language skills
  • Industry expertise
  • Loss prevention knowledge
  • Luxury retail brands expertise
  • Making cash deposits
  • Ordering and receiving shipments
  • Product knowledge
  • Record keeping
  • Visual merchandising


Next, store managers look for soft skills that show you relate well to customers and colleagues in a busy store environment.

You can emphasise your soft skills in the work experience section of your retail assistant CV, like this:

  • Demonstrated excellent communication skills by actively listening to customers’ needs, articulating product features and benefits clearly, and providing personalized recommendations to enhance their shopping experience

Here are other retail assistant CV soft skills to mention when describing your work experience:


  • Adaptability
  • Communication skills
  • Conflict resolution
  • Empathy
  • Enthusiasm
  • Leadership skills
  • Prioritisation
  • Teamwork skills
  • Working under pressure


3. Use powerful action verbs and hard numbers

Besides greeting customers and giving product recommendations, retail managers want their assistants to achieve daily sales targets and enhance the store’s brand image.

So remember to include hard numbers within the work experience section for your CV. Hard numbers like percentages, time worked, sales targets, and pounds earned:

  • give retail managers context about what you’ve previously achieved
  • present you as a strong candidate
  • show that you pay attention to details (like reaching sales goals and modifying customer retention strategies)

Additionally, use a CV action verb to begin each bullet point in your work experience section. Action verbs for your CV such as ‘Sold’, ‘Provided’, and ‘Organised’ show employers the scope of your previous accomplishments and your potential to improve a store’s conditions.

This retail assistant candidate uses specific details, action verbs, and hard numbers to enhance their bullet points:

Example of a retail assistant's work experience section

  • Sold £500+ worth of books and stationary every week in May 2021, resulting in exceeding sales targets and receiving praise from my supervisor
  • Provided knowledgeable and friendly service regarding new arrivals and book recommendations to 35+ customers a day
  • Organised 50+ product shelves and ensured the floors and main area were neat and orderly before opening the shop each morning

And if you’re looking for retail management opportunities, try using action verbs like ‘Trained’, ‘Supervised’, and ‘Led’ to further demonstrate your leadership qualities and ability to train other staff to exceed their sales goals.

Here’s an example of a retail assistant’s leadership abilities (with hard numbers and action verbs highlighted in bold):

An experienced retail assistant's work experience bullet points

  • Trained 12 seasonal staff members in December 2021 on loss prevention, visual merchandising, dealing tactfully with customer complaints, and handling refunds and exchanges
  • Supervised the entire team of 28 sales associates when manager was on holiday or unavailable from January 2021 until April 2021
  • Led monthly testing of emergency equipment and safety procedures including fire alarms and robberies for 5–10 floor staff

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Written by

Samuel Johns

Samuel Johns is a Certified Professional Resume Writer (CPRW), recruiting manager, and lead career counsellor on the CV Genius team, with almost 5 years of experience in the career space. He has helped countless job hunters craft high-quality CVs and cover letters, exceed expectations at interviews, and obtain their dream jobs. Born and raised in County Durham in the beautiful North East of England, he graduated with a BA (Hons) in French Language and Literature from the University of Bristol in 2013 and has worked in Newcastle-upon-Tyne, London, Paris, and Taipei as a French–English translator. He’s determined to use his native English and fluent French skills to help UK and French candidates get the jobs they deserve. In addition to the British and French versions of CV Genius, Samuel’s job-hunt advice has been published on numerous websites, including Careers.org, the University of Warwick, the Enterprisers Project, and HR.com. If you’d like to collaborate, please reach out to Samuel through LinkedIn. Please note, we don’t accept guest posts and won’t reply to such requests.