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Be sure you use the proper cover letter format to make your cover letter readable and professional.

Primark Cover Letter Template (Text Format)

(Your Address)
(Your Email Address)
(Your Phone Number)

(Today’s Date)

(Contact Person)
(Primark Branch Name)

Dear (Mr/Ms/Mx) (Contact Person’s Name),

I’m writing to express my interest in the Retail Assistant role at Primark (Store Location).

For No-Experience Candidates:
Even though I’m just starting my career, I’m passionate about fashion and customer service. I’m confident that my enthusiasm and strong work ethic will make me a valuable addition to your team.

For Experienced Candidates:
With (X years/months) of experience in (customer service/retail), I’m confident that my skills and background will make me a strong asset to your team.

For No-Experience Candidates:
Through volunteering at (Organisation Name), I’ve gained hands-on experience in (customer service, stock management, or similar tasks). This has taught me the importance of (relevant skills, such as organisation, teamwork, and creating positive customer experiences).

For Experienced Candidates:
In my previous role(s) at (Previous Employer), I was responsible for (specific tasks related to the job, such as assisting customers, maintaining stock, or visual merchandising). This experience has given me a solid foundation in (key skills like customer interaction, stock organisation, and visual merchandising).

Primark’s focus on providing affordable fashion to a diverse range of customers really appeals to me. I’m excited about the opportunity to contribute to your store’s success by delivering excellent service and ensuring the store is always well-organised and welcoming.

I’d love to discuss how my skills and experiences could benefit Primark. Please feel free to contact me at (Your Phone Number) or via email at (Your Email Address) to arrange an interview.

Thank you for considering my application. I look forward to hearing from you.

Yours sincerely,

(Your Name)

 

Primark Cover Letter – No Experience

Ready to enter the job market? If you’ve got no experience and you’re applying to Primark, write a cover letter like this:

A cover letter for Primark with no experience.
Download this example for Word.

Experienced Primark Cover Letter

Modelling your cover letter on this example is an effective way to apply for more senior roles at Primark:

An experienced Primark cover letter example.
Download this example for Word.

How to write a Primark cover letter

Whether you’re getting into fashion, continuing your retail career, or looking for an interesting student job, Primark is a great place to work. Dynamic, accommodating and with diverse opportunities to move into management or an HQ job, there are plenty of reasons to join Primark.

Working at Primark is all about personality. Being proactive, helpful, and curious will get you into the job — and help you progress into future roles.

Writing a compelling cover letter will help you demonstrate these qualities. Here are three tips for perfecting yours:

1. Showcase the right soft skills for a retail job

Especially at the entry-level, Primark jobs put a lot of emphasis on soft skills. Store managers are looking for applicants who will be a good culture fit, enjoy themselves in the role, and in doing so, provide great customer service.

To find the right soft skills for your application, start with the job description. The employer should specify what kind of candidate they’re looking for — normally under the header ‘Who you are’.

Additionally, here are some common soft skills that Primark employers look for based on real job ads that we reviewed:

Soft skills for Primark jobs

  • Self motivation
  • Communication
  • Teamwork
  • Organisation
  • Attention to detail
  • Positivity
  • A growth mindset

Make sure you also have the right skills on your CV. An online CV maker can help you quickly identify the right strengths to impress the employer.

2. Identify and highlight the right hard skills

For most entry-level retail jobs, Primark will train you on the job. However, any hard skills (or on-the-job skills) that you already have will boost your chances of getting hired.

Examples of common hard skills for an in-store job at Primark include:

  • Helping customers with purchases and returns
  • Tidying the shop floor and fitting rooms
  • Using point-of-sale systems (e.g., shopping tills)
  • Handling inventory (e.g., receiving, unpacking, and checking off new products)

You might not have used these skills in a clothes shop — that’s OK! Think of other work experience, volunteering experience, or school clubs where you might have used similar skills and relate these to the specific job in your cover letter. Here’s an example:

An example paragraph from a Primark cover letter. The paragraph has a blue background and it demonstrates the applicant
This applicant connects their volunteering experience with the job responsibilities.

3. Use the right format for a Primark cover letter

Using the right format for your Primark cover letter will make your application more convincing and memorable to the employer.

A well-thought-out cover letter format should include:

  • a header with your name and contact information
  • the date
  • the employer’s contact information
  • a professional greeting and a strong opening paragraph
  • body paragraphs outlining the benefits you offer the employer
  • a request for an interview
  • a polite sign-off

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Samuel Johns
Written by

Samuel Johns

Samuel Johns is a Certified Professional Resume Writer (CPRW) and Senior Editor on the CV Genius team, with 6+ years of experience in the careers space. He has helped countless job hunters craft high-quality CVs and cover letters, exceed expectations at interviews, and obtain their dream jobs. Born and raised in County Durham in the beautiful North East of England, he graduated with a BA (Hons) in French Language and Literature from the University of Bristol in 2013 and has worked in Newcastle-upon-Tyne, London, Paris, and Taipei as a French–English translator. He’s determined to use his native English and fluent French skills to help UK and French candidates get the jobs they deserve. In addition to the British and French versions of CV Genius, Samuel’s job-hunt advice has been published on numerous websites, including Careers.org, the University of Warwick, the Enterprisers Project, and HR.com. If you’d like to collaborate, please reach out to Samuel through LinkedIn. Please note, we don’t accept guest posts and won’t reply to such requests.