Be sure you use the proper cover letter format to make your cover letter readable and professional.

Primark Cover Letter Template (Text Format)

[Today’s Date]



[Contact Person]


1 Chapel St
07123 456 789

Dear [Mr/Ms/Mx] [Contact Person’s Name],

I’m excited to apply for the Retail Assistant Role at Primark Southport. As a motivated and organised fashion lover, currently pursuing A Levels in Textiles and Business Studies, I think I’d be an excellent fit for the role.

Your job description emphasises the importance of creating amazing customer experiences, and I’m committed to doing just that. Working as a barista at Costa Coffee, I always did my utmost to make customers smile and I was commended for the friendly, personable service I always delivered.

Furthermore, I’m familiar with many of the core responsibilities of the job. As a volunteer retail assistant at Cancer Research, I received, sorted, and stocked clothing donations, and helped shoppers choose between styles, purchases, and returns.

Primark clearly places a strong emphasis on maintaining well-organised and visually appealing store environments. My experience in visual merchandising at Cancer Research taught me the importance of keeping a tidy and well-organised stockroom, setting up attractive shop displays, and ensuring all products are correctly priced. I’m confident that my experience in this area will be an asset to your store.

Lastly, I hope I can join the Primark team because I have a keen desire to work in the fashion industry. It’s a dream of mine to go to university to study Fashion Design and Development, and getting to learn about the business first-hand in your store would bring me one step closer to achieving this goal.

I’d be delighted if we could follow up on this application with an in-person interview. You can reach me after 16:00 any day of the week at 07123 456 789, or failing that, my email is

Thank you for reviewing my application and I look forward to speaking with you soon.

Yours sincerely,


[Your Name]


How to write a fantastic Primark cover letter

Before you begin writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

Whether you’re getting into fashion, continuing your retail career, or looking for an interesting student job, Primark is a great place to work. Dynamic, accommodating and with diverse opportunities to move into management or an HQ job, there are plenty of reasons to join Primark.

Working at Primark is all about personality. Being proactive, helpful, and curious will get you into the job — and help you progress into future roles.

Writing a compelling Primark cover letter will help you demonstrate these qualities. Here are three tips for perfecting yours:

1. Showcase the right soft skills for a retail job

Especially at the entry-level, Primark jobs put a lot of emphasis on soft skills. Store managers are looking for applicants who will be a good culture fit, enjoy themselves in the role, and in doing so, provide great customer service.

To find the right soft skills for your application, start with the job description. The employer should specify what kind of candidate they’re looking for — normally under the header ‘Who you are’.

Additionally, here are some common soft skills that Primark employers look for based on real job ads that we reviewed:

Soft skills for Primark jobs

  • Self motivation
  • Communication
  • Teamwork
  • Organisation
  • Attention to detail
  • Positivity
  • A growth mindset

Make sure you also have the right skills on your CV. An online CV maker can help you quickly identify the right strengths to impress the employer.

2. Identify and highlight the right hard skills

For most entry-level retail jobs, Primark will train you on the job. However, any hard skills (or on-the-job skills) that you already have will boost your chances of getting hired.

Examples of common hard skills for an in-store job at Primark include:

  • Helping customers with purchases and returns
  • Tidying the shop floor and fitting rooms
  • Using point-of-sale systems (e.g., shopping tills)
  • Handling inventory (e.g., receiving, unpacking, and checking off new products)

You might not have experienced using these skills in a clothes shop — that’s OK! Think of other work experience, volunteering experience, or school clubs where you might have used similar skills and relate these to the specific job in your cover letter. Here’s an example:

An example paragraph from a Primark cover letter. The paragraph has a blue background and it demonstrates the applicant's hard skills.
This applicant connects their volunteering experience with the job responsibilities.

3. Use the right format for a Primark cover letter

Using the right format for your Primark cover letter will make your application more convincing and memorable to the employer.

A well-thought-out cover letter format should include:

  • a header with your name and contact information
  • the date
  • the employer’s contact information
  • a professional greeting and a strong opening paragraph
  • body paragraphs outlining the benefits you offer the employer
  • a request for an interview
  • a polite sign-off

How do you ace that structure on the first try? Use a cover letter builder that automatically organises your skills and experience into a compelling professional letter!

You can then customise your first draft for the specific hiring manager and make a significant difference in your job search success.

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Written by

Seb Morgan

Seb Morgan is a Careers Coach and Digital Content Writer for CV Genius, where he helps job seekers and professionals get more out of their careers. With over 7 years of experience in business and lifestyle journalism, he's written for a stack of careers-focused publications, including Oxbridge Home Learning, Study International, theHRDirector, and Employee Benefit News, and his expertise includes skill development, interview preparation, and CV and cover letter writing. West Midlands born and raised, Seb has since lived, worked, and studied in 4 countries across 2 continents. He speaks 4 languages and has survived job interviews in 3 of them. He currently also freelances as a travel and culture writer. Reach him at [sebastian] @ [] or via LinkedIn.