Be sure you use the proper cover letter format to make your cover letter readable and professional.

Digital Marketing Cover Letter Example (Text Format)

[Today’s Date]



[Contact Person’s Name]


67 Cranham Street
07789 132 443

Dear Ms O’Leary,

I was excited to see the Digital Marketing Manager opening at [Company Name] advertised on [Website]. With 7+ years of experience improving brand awareness, engagement, and conversions, I can make valuable contributions to your organisation.

In my current role, I evaluate social media performance, campaign health, budget allocation, and the overall efficiency of marketing strategies. I’ve spearheaded several creative marketing campaigns that connected meaningfully with users and helped my current employer, Exposed Solutions, establish itself as one of London’s leading digital agencies. In the process, I honed my knowledge of email marketing strategy, landing page creation, and copywriting.

Here are some of my key recent achievements:

  • Generated £12M+ for client company within 1 year through strategic execution of revenue-generating marketing tactics
  • Increased client retention rate by 20% within the first 6 months in my current role
  • Managed a monthly £50,000 advertisement budget while meeting all standards and timelines

To learn more about the benefits I can offer your team, you can reach me by email ( or phone (07123 456 789) so we can set up an interview at your convenience.

Thank you for your time and consideration.

Yours sincerely,

Your Name

How to write a compelling digital marketing cover letter

Before you begin writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

With the CMO Firm and Industry Breakout Report UK reporting a 12.76% increase in digital marketing spend in 2023, now is an exciting time to work in the field.

Digital marketing allows for creativity and innovation along a number of avenues, from developing social media to content to advertising. As the landscape is constantly changing, a career in Digital also offers ample opportunity for continuous learning and professional development, which can be useful if you decide to start your own business or freelance.

But to work in the best industry roles, you’ll need to showcase your strengths with a strong digital marketing cover letter. So, whether you’re chasing your first internship or hoping to move into a management position, follow these three tips on writing a digital marketing cover letter to maximise your chances of success.

1. Set the right tone for your digital marketing cover letter

It doesn’t matter whether you work in content marketing, email, or PPC — as a digital marketer, your job is to communicate value. The best way to show an employer that you can handle that crucial responsibility is to demonstrate a clear understanding of who they are as a brand.

One of the best ways of showing an employer that you can do that is to match the company’s voice. Review the company’s website, social media handles, and external media, and think about how it presents itself to customers and clients. Mirror that energy in your cover letter. A stiff, formal self-introduction isn’t going to get you far at a fun, creative agency.

Content style guides are a great way to get a feel for a company’s voice. For example, Mailchimp’s style guide clearly outlines how its brand should be represented.

Be selective about word choice when discussing your skills and accomplishments — the right CV and cover letter power words will emphasise your strong work ethic and enthusiasm for the role.

2. Build on your digital marketing CV

The core project of your digital marketing cover letter should be to expand on your CV, explaining how your achievements and skills make you a qualified candidate and a great culture fit.

Your digital marketing CV should already highlight your best skills and experiences. If you’re not sure it does, using an online CV maker is a quick fix.

Once you’re sure you’ve hit these key points in your CV, tailor your application to the job by addressing specific responsibilities in your cover letter and explaining how your previous accomplishments will help you execute these tasks. Here’s an example of what we mean:

An example digital marketing cover letter paragraph that relates the applicants experience to the specific requirements of the job.
Use a cover letter builder to quickly order your experience into a job-relevant format.

3. Measure your value with hard numbers

Your potential employer is hiring a marketer because they want to make money — and they’ll hire the candidate who is best equipped to help them achieve that goal.

Using hard numbers outlines your contributions and impact in your previous roles. It shows the employer what you’re capable of doing and gives them an easy point of comparison between you and other applicants.

Describe the impact you had by backing up your accomplishments with percentages, revenue, or relevant metrics for your area of digital marketing (e.g., CPC or CTR if you’re in paid advertising).

Here’s what hard numbers on a digital marketing cover letter look like in practice:

An example from a digital marketing cover letter that shows how to use hard numbers and key marketing metrics to back up your achievements and convince the employer to hire you.
Give context to your achievements with relevant metrics and hard numbers.

Seb Morgan
Written by

Seb Morgan

Seb Morgan is a Careers Coach and Digital Content Writer for CV Genius, where he helps job seekers and professionals get more out of their careers. With over 7 years of experience in business and lifestyle journalism, he's written for a stack of careers-focused publications, including Oxbridge Home Learning, Study International, theHRDirector, and Employee Benefit News, and his expertise includes skill development, interview preparation, and CV and cover letter writing. West Midlands born and raised, Seb has since lived, worked, and studied in 4 countries across 2 continents. He speaks 4 languages and has survived job interviews in 3 of them. He currently also freelances as a travel and culture writer. Reach him at [sebastian] @ [] or via LinkedIn.