Product Manager Cover Letter

Be sure you use the proper cover letter format to make your cover letter readable and professional.

Before you begin writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

Product managers oversee the research and strategy development of specific products and services. They generally operate at a higher strategic level than project managers, setting the product vision and roadmap rather than breaking down initiatives into tasks and monitoring task completion.

As key players in establishing the value of a company’s products or services, product managers need to be innovative, thorough researchers with outstanding organisational skills.

While you should already be outlining these traits in your product manager CV, a well-written cover letter will explain the specific value your skills and experience can bring to the employer. Apply these three steps to your cover letter for a product manager role, and you’ll easily establish that job-winning connection.

1. Research the employer

Product managers formulate high-level product visions and establish the goals they should achieve.

So if you’re applying for a product manager role, you need to demonstrate familiarity with the employer’s industry and operations.

Start your research by looking at employer newsletters, press releases, and internal media for an up-to-date understanding of their priorities and recent accomplishments.

You should also check external media, such as coverage by trade publications and industry-specific blogs, to understand the employer’s performance and market position.

2. Relate your PM experience to the role

Your CV should outline the key aspects of your product management experience. The contents of your cover letter should help connect that experience to the hiring company’s specific needs.

Align your experience with the position by targeting key responsibilities, skills, and values that you identified in the job description.

For example, if the job description calls for scrum experience, stakeholder management, and leadership skills, then structure your cover letter around these requirements.

And if you don’t have the exact skills that the job description asked for, explain how your relevant skills and achievements qualify you to take on the job’s responsibilities.

3. Include key product management metrics

Every product manager position is unique, but they are all results-oriented. Therefore, employers will want to know how you’ve leveraged your PM skills to deliver desirable results in the past.

Illustrate the value you’ve provided previous employers by backing up your achievements with key metrics.

Here are some common examples of metrics an employer might look for on a product manager cover letter:

4. End with a strong call-to-action

Conclude your cover letter with a confident CTA that briefly summarises your value and politely requests an interview.

To make it easier for the employer to contact you, repeat your contact information in the closing paragraph. Make sure you use a professional-looking email address (e.g., [first name]-[last name]@gmail.com). If you include your mobile number, specify when you’ll be available to speak over the phone.