A visionary and transformative leader with a proven track record in scaling online wellness businesses. Recognised for driving international revenue growth, launching innovative wellness solutions, and cultivating high-performance teams. Seeking to leverage my expertise as the next CEO of MindoverMatter to realise its vision of offering holistic wellness on a global scale.
CEO — UNTENSIFY, Manchester, January 2018–Present
Untensify, a leading online wellness company, offers a comprehensive suite of health and well-being solutions. As CEO, I steered the company towards exponential growth by championing strategic initiatives and fostering a culture of innovation.
- Led the company to achieve a 300% revenue growth over a three-year period, taking the No. 1 place in market share in the UK wellness industry
- Pioneered the introduction of live-chat counselling, which became a top revenue generator, accounting for 40% of the company’s total earnings in 2022
- Successfully acquired and integrated three smaller wellness startups, enhancing Untensify’s product offering and expanding its user base by 2 million
- Facilitated partnerships with major wellness brands and influencers, resulting in a 30% increase in brand visibility and recognition
- Oversaw the development of a proprietary AI-powered wellness recommendation engine, improving user experience and boosting retention rates by 25%
Marketing Director — UR GOOD, Manchester, June 2011–December 2017
UR Good is an esteemed wellness company, renowned for its innovative health products and services. As Marketing Director, I played a pivotal role in crafting and executing high-impact marketing strategies to amplify brand presence.
- Orchestrated a multi-channel marketing campaign that resulted in a 150% surge in organic traffic and a 50% increase in sales
- Introduced data-driven decision making, which reduced marketing expenses by 20% while increasing campaign ROI by 30%
- Led a team of 15 marketing professionals, fostering a culture of continuous learning that resulted in two industry awards in 2016
- Managed partnerships with influencers and industry experts, driving a 40% uplift in brand endorsements and collaborations
- Launched the “Wellness for All” initiative, which garnered national media attention and reached 500,000+ disadvantaged individuals with wellness education
Marketing Manager — UR GOOD, Manchester, UK, January 2005–May 2011
In my capacity as Marketing Manager, I provided critical insights and leadership that shaped UR Good’s brand positioning, leveraging both traditional and digital marketing strategies to enhance the company’s reach and reputation.
- Led the design and implementation of a successful product launch campaign that increased sales by 40% in its first quarter
- Directed the creation of a consistent content marketing strategy, leading to a 60% improvement in user engagement and retention
- Managed and mentored a team of 8 marketing professionals, focusing on skill development and performance enhancement
- Played a pivotal role in forming partnerships with health and wellness influencers, amplifying brand presence in niche market segments
Coventry University, Coventry, 2003–2005
MBA in International Marketing — upper second-class honours (II.i)
- Strategic planning
- Revenue and profit growth strategies
- M&A and integration
- Branding and marketing
- Team leadership and development
HOBBIES & INTERESTS
- Yoga and meditation
- Trail running and nature walks
- Community volunteering