Ensure your CV format is structured to best highlight your unique experience and life situation.
Executive CV Template (Text Format)
CV SUMMARY
A visionary and transformative leader with a proven track record in scaling online wellness businesses. Recognised for driving international revenue growth, launching innovative wellness solutions, and cultivating high-performance teams. Seeking to leverage my expertise as the next CEO of MindoverMatter to realise its vision of offering holistic wellness on a global scale.
WORK EXPERIENCE
CEO — UNTENSIFY, Manchester, January 2018–Present
Untensify, a leading online wellness company, offers a comprehensive suite of health and well-being solutions. As CEO, I steered the company towards exponential growth by championing strategic initiatives and fostering a culture of innovation.
- Led the company to achieve a 300% revenue growth over a three-year period, taking the No. 1 place in market share in the UK wellness industry
- Pioneered the introduction of live-chat counselling, which became a top revenue generator, accounting for 40% of the company’s total earnings in 2022
- Successfully acquired and integrated three smaller wellness startups, enhancing Untensify’s product offering and expanding its user base by 2 million
- Facilitated partnerships with major wellness brands and influencers, resulting in a 30% increase in brand visibility and recognition
- Oversaw the development of a proprietary AI-powered wellness recommendation engine, improving user experience and boosting retention rates by 25%
Marketing Director — UR GOOD, Manchester, June 2011–December 2017
UR Good is an esteemed wellness company, renowned for its innovative health products and services. As Marketing Director, I played a pivotal role in crafting and executing high-impact marketing strategies to amplify brand presence.
- Orchestrated a multi-channel marketing campaign that resulted in a 150% surge in organic traffic and a 50% increase in sales
- Introduced data-driven decision making, which reduced marketing expenses by 20% while increasing campaign ROI by 30%
- Led a team of 15 marketing professionals, fostering a culture of continuous learning that resulted in two industry awards in 2016
- Managed partnerships with influencers and industry experts, driving a 40% uplift in brand endorsements and collaborations
- Launched the “Wellness for All” initiative, which garnered national media attention and reached 500,000+ disadvantaged individuals with wellness education
Marketing Manager — UR GOOD, Manchester, UK, January 2005–May 2011
In my capacity as Marketing Manager, I provided critical insights and leadership that shaped UR Good’s brand positioning, leveraging both traditional and digital marketing strategies to enhance the company’s reach and reputation.
- Led the design and implementation of a successful product launch campaign that increased sales by 40% in its first quarter
- Directed the creation of a consistent content marketing strategy, leading to a 60% improvement in user engagement and retention
- Managed and mentored a team of 8 marketing professionals, focusing on skill development and performance enhancement
- Played a pivotal role in forming partnerships with health and wellness influencers, amplifying brand presence in niche market segments
EDUCATION
Coventry University, Coventry, 2003–2005
MBA in International Marketing — upper second-class honours (II.i)
KEY SKILLS
- Strategic planning
- Revenue and profit growth strategies
- M&A and integration
- Branding and marketing
- Team leadership and development
HOBBIES & INTERESTS
- Yoga and meditation
- Trail running and nature walks
- Community volunteering
How to write your executive CV
Before you begin writing, make sure you know how to write a CV in a way that best emphasises your strengths.
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In today’s competitive job market, having a meticulously built CV is imperative, especially if you want to land a senior leadership role. As an executive, your CV must outline your career trajectory and highlight your ability to drive change, lead teams, and generate value for the company.
To help you out, here are three key strategies for writing a standout CV:
1. Start with an impressive CV summary
Your executive CV summary is a succinct yet powerful snapshot of your professional journey and achievements at the top of your CV. The purpose of this section is to entice the reader to delve deeper into your job application.
So in 3–4 sentences, convey your key expertise, leadership style, and the value you’ve delivered in past roles. Tailor what you write to the specific company you’re targeting, showing how you can guide the company to solve its biggest challenges or reach specific goals.
Here’s an example of a good executive CV summary that’s sure to impress recruiters:
2. Highlight your achievements with hard numbers
When filling out your CV’s work experience section, focus on your achievements and back them up with quantifiable metrics. Executives are expected to drive results, and numbers provide a clear, concise picture of the impact you’ve made.
So instead of saying, ‘Led a team and improved sales’, specify that you ‘Led a team of 50, driving a 40% increase in sales in two years’. This approach conveys the scale of your responsibilities and the tangible outcomes of your leadership.
Other relevant metrics to incorporate into your executive CV include:
- cost savings
- profit margin improvements
- market share growth
These hard numbers reinforce your claims and showcase your capability to deliver results at the C-suite level.
Remember to include a cover letter to professionally introduce yourself and your CV to the employer. You can also use a cover letter builder to get it done in minutes.
3. Use a professional CV maker to save time
As a top-tier professional, you may not have the time to make a CV from scratch — and that’s where professional CV makers come in. These tools offer tailor-made templates and AI writing help, ensuring that your executive CV is structured effectively in mere minutes.
A professional CV builder will guide you quickly through the writing process. The best builders offer pre-written content options based on the career details you provide to ensure you include essential information that head hunters and recruiting managers need to see.
When you use a CV builder, select a template that resonates with your personal brand and is suitable for your industry. Remember, the aesthetics should be clean and the design should enhance readability.
Executive job outlook in 2025 — things to know
According to the Office for National Statistics (ONS), executives in the UK earn an average annual salary of £113,577.
You can find information about the gender pay gap for executives on the ONS’ website.
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