Disney Cover Letter Example & Writing Tips

Be sure you use the proper cover letter format to make your cover letter readable and professional.

Before you begin writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

Disney values creativity, innovation, and storytelling, so your cover letter needs to demonstrate how you align with these values while addressing the specific requirements of the role.

A tailored, compelling cover letter can set you apart by showing that you’ve done your research and understand what makes Disney exceptional.

It’s also an opportunity to inject some personality and enthusiasm, which help you set yourself apart from other applicants.

1. Connect with Disney’s company culture

Brand identity is extremely important to Disney employers, so it pays to show you understand what makes them unique.

Successful applicants often weave the company’s core values (innovation, storytelling, and customer relations) into their professional narrative.

For example, if you’re applying for a marketing role, referencing Disney’s history of creating iconic, globally recognised campaigns could set you apart.

I remember the first time I saw the ‘Dream Big, Princess’ campaign. As a young girl, it inspired me to believe in my potential. Ever since, it reminded me of stories’ power in shaping our sense of self. I brought the same ethos to my recent role at (Previous Company), where I used a storytelling social media campaign to increase engagement with our children’s education app by 47% in just three months.

I love how this example names a specific campaign that resonated with the writer. This level of brand knowledge shows that they care deeply about the brand. By tying in a relevant achievement, they show they also have the professional skills to contribute meaningfully to Disney’s legacy.

2. Start with a story

Disney values creativity, so start your cover letter with an engaging introduction that showcases your personality and aligns with their recruitment needs.

As a career counsellor, I love to see cover letters that open with a story or a specific skill offering.

Growing up, I marvelled at how Disney brought worlds to life through its stories. Today, as a (your profession), I aspire to bring that same sense of wonder and joy to audiences in my work.

This would be a great way to open a cover letter for a marketing position or customer service role. I love how the applicant establishes a close personal connection to the brand and mirrors Disney’s identity. This is a great example of how to get the hiring manager to sit up in their chair.

3. Tailor your cover letter to the specific role

Writing a cover letter is really a process of marketing your CV toward a specific job opportunity. The skills and experience you choose to highlight in your letter can frame how the employer reads the rest of the application.

So be thoughtful about the information you choose to showcase in your letter, highlighting achievements and qualifications that will help you handle the challenges and requirements of the job.

For instance, if you’re applying for a graphic design position you might focus on your ability to create compelling visual narratives. If it’s a guest-facing role in the parks, emphasise customer service expertise and your ability to create memorable experiences.

In my current role as a Content Planner at (Your Current/Previous Company), I’ve honed my ability to manage scheduling systems, optimise content strategies, and analyse performance data to drive decision-making.

The candidate in this example is applying for the role of Content Planning Supervisor. Therefore, they focus on skills such as content planning, using scheduling tools, and managing performance data.

They also highlight soft skills such as collaboration and communication, which are vital in this kind of role.

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